There is no doubt that social network has become a common part of daily life. With the development of smart phones, people have the ability to access the internet and all forms of social networks in the palm of their hand, whenever and wherever they are.

Technology is advancing and changing everyday and the most successful businesses are those that stay on top of the new trends. This explains why most successful businesses have jumped on the social network bandwagon and have joined at least one, if not multiple, because of their belief that social networking is a great tool for marketing. According to Forbes Magazine, social media for businesses will go from a “should have” to a “must have” by 2014, because investments in social network marketing will become a necessity to allow the company to thrive.  Fast forward to now, 2018, you see it's impossible to NOT be on social media as an individual, yet alone a business. 

 

The benefits of social marketing are endless, but a few of them consist of:

  • Improved social signals (a factor in the search ranking algorithm)

  • Company branding

  • Improved brand awareness

  • Word-of-mouth advertising

  • Increased customer loyalty and trust

  • Improved audience reach and influence

 

There are so many different types of social networking sites now, so it really gives businesses a way to target their customers specifically. If run properly, these social networking sites have the ability to reach millions of viewers, which are all potential customers.

 

How exactly to run these social networking sites in the most effective way is the question, and this is where the utilization of video comes in handy. Anyone can create a facebook, twitter, pinterest, or instagram account, but without proper maintenance and updates, it can be virtually useless. The use of video really helps bring your marketing strategies to a whole new level. Video allows businesses to create and share remarkable content with their audience in a way that plain text will never match. There is nothing more boring than reading over plain black and white text and it is often difficult to completely understand what is written. Videos are aesthetically pleasing, entertaining and easily comprehensible. A study provided by Implix showed that including video in emails increased open rates by 5.6% and click-through-rates by 96.38% when compared to emails that did not contain videos.

 

Videos allow you to really bring your product or service to life. Since viewers can see the product, see how it works, see you and hear you, it is the closest thing to them being actually in your office or store discussing the product with you.

Videos are very insightful and allow the viewer to see exactly how something looks or works in real life, better than a traditional two-dimensional picture would.

 

Because all of the social networking sites are adapting to add video to their platforms, it is now easier than ever to share videos amongst several different sites.


If you want to get the best out of your business, you should, “work smarter, not harder.” Stay on top of the newest trends and incorporate videos into your social network marketing platform to get the best return on investment for your time and energy put into marketing.  

 

Live Streaming is the upmost, most important factor for grabbing and entertaining the opinions of others. With just one button, you can have immediate answers from your audience.  

Consider the following apps to use: 

YouTube

Periscope 

Peeks

Instagram (IG TV)

Twitch

Or, short videos on Twitter. 

My advice is to keep each video short if its for your business. Don't let the message get lost along the way of answering comments from live viewers. Have fun with it and be Authentic.