Originally posted on my blog: www.aliciajames101.com


“There are so many elements to fashion that people aren’t talking about or have even discovered. I need to venture into what people haven’t seen yet, I need to figure out how to be different without developing a low self-esteem from other people's blog or loosing myself in the status quo” - Fred Anyona


We all go through challenges daily as we try to progress in different industries. The constant battles in our minds and questions like “Will it work?”, ”Am I doing the right thing?”, “Does it even make sense?” , “Will people like me?”,  “He/She is doing better than me and we started the same time, is everything OK?” dancing around our mind… and all other lies we tell ourselves. It’s a constant battle we have to win so as to press forward.

I got a chance to chat with FRED ANYONA and it felt good to know that we shared certain struggles. We had gone through the same phases and emerged with the same conclusions which felt great I tell you. It feels so good to find someone who understands your struggle.

Fred is a delightful soul and he expresses it through various mediums but his favorite is through fashion and his blog So You like Fashion Kenya (SYLFKE) brand . This chat revealed a bit of what goes on in his head that his pictures don’t tell you.

  1. You’re a new addition to a crayon box. What color would you be and why?

I would be (thinking…) I feel colorless, if that's a color. In as much as people want to stand out, you also have to blend in sometimes which makes it easier to learn from other people as well as understand their world view. For instance, if you’re RED you’d be popping on a WHITE paper and if you’re WHITE you’d be popping on a BLACK paper.

  1. What ignited the spark in you to start a new business venture or to make significant changes in an existing business? How did the idea for your business come about?

When I started freddieanyona.wordpress.com, it served as an outlet to express my thoughts through writing. I kept journals and diaries. The internet was a perfect medium of communication for me and WordPress was the best platform. I also wrote about my fashion and style until I decided to branch out and focus more on FASHION hence the birth of SYLFKE (So You like Fashion Kenya).

With this new platform, it gives me the freedom to express myself through fashion. It’s a platform for creating more awareness about Kenyan fashion (through regular features of designers, models, stylists, and other fashion bloggers), and help people understand that third world countries have the same resources, and ideas, as developed countries with different stories and perspectives shared in regards to fashion. The difference can be identified through the culture, creativity and background.

I intend to mesh myself in different parts of Africa


  1. If you could be any animal in the world, what animal would you be and why?

Um... I like giraffes so I’d probably be a giraffe. They are really beautiful creatures adorned with detailed spots that give their skin a pop of color. They’re also flexible and can access anything anywhere thanks to biological features like their long necks. They’re generally cool creatures.



  1. What three pieces of advice would you give to college students who want to become entrepreneurs?

First, STAY TRUE TO YOURSELF. You know yourself better than anyone else, be passionate about what you love.

Second, JUST DO IT, there’s no harm in trying. Through those experiences you’d get to learn more about yourself, your skills, your talents, and figure out who you are.

Third, NEVER GIVE UP. No matter how discouraging the journey gets, your breakthrough might just be around the corner. You’d bloom eventually.


  1. Everyone we meet, knows something we don’t. Tell me something I don’t know in the next five minutes.

The most sang song is Happy Birthday. I’m sure you didn’t know that one, lol.


  1. If you had the chance to start your career over again, what would you do differently?

I’d research more and GO IN HARD. I’d be stronger, more determined and less scared of what might happen/what’s going to happen.


  1. What’s the most interesting thing about you that we wouldn’t learn from a 5 minute conversation with you?

I love my company. Being by myself and learning more about myself. Problem is I’m an open book so interacting with me feeds you with all necessary information you need to get to know me.


  1. What have been some of your failures, and what have you learned from them?

Dealing with shady people who avoid contracts like a plague, and blatantly refuse giving you what u deserve. Through these hard experiences, I have learned how not to go into business with such people when too many uncertainties are involved. I have a BLOGGER'S FORUM, wherein we partner with different bloggers to help them figure out their niche in the blogging community as well as tips on how to avoid certain mistakes some of us made from the onset.

  1. How would you describe the color YELLOW to somebody who is blind

Wow! I didn’t see that one coming. Okay, let’s assume the blind person is literate. Therefore, relating the color yellow to something(s) meaningful to the blind person is important. Most colors are used to symbolize things, many have multiple attributes. Yellow falls in this category. It is the color of the sun, and we can feel the sun's warmth.


10. If you could talk to one person from history, who would it be and why?

Albert Einstein. He is the epitome of knowledge and math. I’d want to understand his personality in-depth. From the documentaries I watched, I gathered that he was an outgoing person despite the “too-serious” demeanor we’re all used seeing in his pictures. I’d love to understand how he had such an amazing mind and at the same time, he was one with his personality.

 11. In one word, characterize your life as an entrepreneur.


 12. What are your hobbies? What do you do in your non-work time?

Hobbies: Traveling, Reading, and Writing. Writing is so much fun for me, I write a lot.

In my non-work time, I love discovering new artists, new music (I love music), I enjoy cooking for my friends. Oh! I find myself thinking about life a lot.


 13. Excluding yours, what company or business do you admire the most?

Buoart Photography because he has built a name for himself in the industry despite his work being very controversial; he can still be taken serious. I admire Adele Dejak too.. Being an ambassadors wife, it is impressive that she wanted to make a name for herself through her Africa-inspired accessories, being adventurous and different in her designs and concepts

 14. What makes you happy?

Fulfillment in everything I do. From little tasks as simple an assignment to complex ones like discovering something new about myself

15. Where you see yourself and your business in 10 years? 20 years?

10years- a family man with 2kids (boy and a girl with matching names like Alex & Alexis) I’d be deeply rooted in the industry: know where I am, who I am, and what I am

I’d hope to be empowering or like to empower people to figure out their life.

20years- settled down, have fashion enterprise, I’d love to be an ambassador (for countries, not just brands). Be a mentor, and have a mentorship program. Be a better bolder more refined version of me.

 16. If you were conducting this interview, what question would you ask?

Well, let’s see… I’ll break it into 3 parts:

  1. Personal questions that marry how your personality blends in with what you’re doing,
  2. I’d ask the fun questions you asked,
  3. And the business related questions too.




Thank you so much Freddie, It’s always a pleasure talking to you

Thank you also for having me, it was fun.

Check out his social media platforms and show him some love.

Facebook: Freddie Anyona

Instagram: byfredanyona


Twitter: byfredanyona

Snapchat: Freddiefreedom

Published by Alicia James