The real estate industry sure has become competitive in recent years. I don't claim that to scare you, but simply to voice everything you probably already know. The amount of real-estate agents in the United States is staggering -- and well into the millions. If that weren't enough, there's also an explosion in the number of real-estate "self help" websites such as for instance HouseValues and Zillow.

What's the end result? Well, for one thing, real-estate marketing has gotten a great deal harder to succeed with. Real-estate agents need to work smarter, use more marketing channels than before, and truly "out-think" their competition to be able to succeed.

To help you achieve those marketing goals, I've compiled some real-estate marketing tips. I really hope these tips make your marketing only a little less intimidating and much more effective.

1. Grow Your Web Presence

A website is one entity. A website presence is a mix of online entities, each one of these reinforcing and supporting the next. Once you combine online marketing tools (such as your website, a real-estate blog, online press releases and articles), you are able to steadily increase the number of ways people see you. Also, by being "ever present" on the Web, you'll reinforce your brand and be better able to position yourself being an authority. Personally i think so strongly about this specific real-estate marketing tip that I've written a training manual about the actual estate web presence.

2. Take up a Real Estate Blog

A real-estate blog can help you grow your marketing program in many ways. Once they are setup, blogs are simple to use. Because of this simplicity, you'll be prone to publish online content during your real-estate blog. The more publish, the stronger your online presence. The stronger your online presence, the more likely is to (A) find you online and (B) react to what they find. Thus, starting a web log makes the list of top marketing tips for real-estate professionals.

3. Add Some PR to Your Marketing

Public relations (PR) is apparently the forgotten tool of real-estate marketing. This can be a real shame, too, because PR is a highly effective marketing technique when properly used. In reality, it's a real-estate marketing tip I refer back again to time and time again. Public relations can involve a lot of things -- a real-estate article in the local newspaper, a well-timed press release, a free of charge seminar on the house buying process -- there's no end to the possibilities. Best of all, many real-estate PR techniques are free (aside from your time and effort).

4. Tune Up Your Direct Marketing

Plenty of real-estate agents are beginning to develop tunnel vision regarding the Internet. What After all is, they are focusing on their Internet presence to such a degree that they have forgotten about other kinds of marketing. The Internet is just a powerful marketing channel, but it's not the sole one. Various types of direct marketing and public relations (next item) may be used to broaden and strengthen your real-estate marketing program as a whole.

Here's a marketing tip for real-estate agents using direct marketing tactics, such as for instance real-estate postcards. Tune up your direct marketing. Do some testing to learn what's working and what's not. Then do more of the nice and less of the bad. Try out new kinds of direct marketing. Add value to your message. Strengthen your offer. Give people an incentive to respond. Use the proven techniques of direct mail marketing to enhance your success.

5. Strive for Talkability

You won't be able to find "talkability" in the dictionary. But it's extremely strongly related your real-estate marketing program, so it makes my list of top marketing tips for real-estate agents. I define talkability while the ease with which a product or service could be talked about. Put simply, when you have talkability, people tend to be more inclined to fairly share your services. This results in referrals, recommendations and word-of-mouth marketing. So how will you raise your talkability? Read this article to locate out.


Published by Whitney Morgan