National Milk Day: A story behind the White Revolution in India Like 0 Twitter Mohit Grover Follow Nov. 25, 2016, 6:20 p.m. in Life and Styles Views: 891 Like us on facebook India will be celebrating its National Milk Day on 26 th November. A country like India where more almost 70% people live in villages and half of the population depends on farming or animals. India is one of the largest milk producer countries of the world. India celebrates National Milk day in memory of Dr. Verghese kurien’s birthday. Dr. Verghese Kurien. A name that is responsible for making India top most milk producer country. He played a major role in empowering farmers of India through co-operatives. Dr. Kurien is the founder of AMUL Milk. People call him ‘The father of white revolution in India’. Know the story of making of ‘AMUL’: Dr. Kurien comes from southern part of India Kerala, he did mechanical engineering from Chennai, after that he was selected for a scholarship by the government of India in United States. He returned to India in 1949 and assigned to take care of a government creamer at Anand, Gujarat. At that time Kaira District Co-operative asked him to help out his co-operative society dairy and that’s where the story begins of ‘Amul’. That time Prime minister of India, Lal Bahadur Shastri visits their village and then Dr. Kurien suggest Prime minister the idea of ‘Operation Flood’. That’s when the name AMUL was introduced which is also the short form for Anand Milk Union Ltd. Also, it is said that Dr. Kurien gave a lot of freedom to the media agency that created the AMUL girl; they were given the liberty to release the AMUL girl ads without waiting for the company’s permission. A bollywood movie named Manthan (1976) was based on AMUL. Filmmaker Shyam Benegal lacked funds when he was making movie then Dr. Kurien asked their workers to contribute 2 Rs. Each for the movie. This recognized as one of the most successful crowd-funded movies in the country. Dr. Kurien received Bharat Ratna, Padma Shri, Padma Bhushan, Ramon Magsaysay Award for Community Leadership, Krishi Ratna Award and Carnegie Waterler World Peace Prize for his career. Dr. Kurien passed away at the age of 90 on September 9, 2012, in Nadiad in Anand, Gujarat. Published by Mohit Grover Share Mail Messenger Twitter Pinterest Linkedin Comments Related Article Life and Styles DEAR WOMEN Life and Styles Escape from the BS Life and Styles It Is Still August Right?