In the current world, almost everything and everyone is available 24x7 on Internet and social media. From buying a safety pin to buying a fully fledged Smart phone, from looking for a new job to finding a potential investor for business, Internet has become our first stop for almost everything.

In the words of CEO of CDOTNET Infosystem, Mr. Kapil Garg“ With every following action, there is a chance of good or bad reactions on Social Network in Today’s world”. He further adds that this platform sometimes becomes a small battleground of words. It doesn’t really matter whether you’re an individual or a big industrial brand, there is every chance that people will look up for you online just to peek into your life or your product, and whilst they preview the same to feed in their curiosity cravings, there is certainly a possibility for them to create a perception and leaving their reviews on the same regards. It doesn’t matter whether it’s about your personal life or your product range but if someone writes something negative about you online, it can put you at a serious disadvantage over the long term, especially if you’re not aware of it. Your social reputation might be at risk and your brand value may go down but that’s where “Online Reputation Management” comes as a savior for most of them.

Now people may think that amidst all these advance technologies and search engines available nowadays, why one needs to manage their online reputation as those bad reviews or words will expire on their own over the time. Well, that’s actually not the case as these online reputation mismatches are more of human problems than technical. Google’s system can only give us what we ask for. So if we are looking for spicy gossips, controversial stories, and bad reviews, this will certainly gets linked to our search terms. Online reputation management counteracts that human bias for gossip, making sure that the real content must not be overshadowed by the fake rumors.

It’s a given that this need will always exist. In fact, with the search engines and other online phenomenon finding more relevance in our daily routine with every passing day, managing our online reputation is the need of the Hour. Whilst online reputation management can serve as a simple and, straightforward process most of the times, there’s still very much possibility of it going Complex and multidimensional at times depending on the subject it caters to. “We do not just deal with bad reviews but create a whole positive environment” Added KAPIL GARG.

Published by Rahul Kh