According to their website and advert a particular company has spent over forty years on product research, constantly seeking to improve its brand. A very commendable effort. Your body has spent --- (insert number of years before your first breastfeeding journey regardless of how long) exploring the world and possibly tiring itself, but in under a year it came up with the 'goods' and it didn't need a laboratory,  scientist, testtubes, incubators and all the other gizmo. How awesome is that?

To normalize breastfeeding is to accept that while the use of infant formula might not be an immoral act, the misuse or marketing of it might be considered unethical. This ranges from the aggressive marketing of formula to mothers in countries with poor sanitary conditions and limited access to clean water, to the distribution of formula samples to new mothers as they leave the hospital in developed countries. This has been proven to derail the breastfeeding journey for most mothers. (Bai, 2013)

To normalize breastfeeding is to acknowledge the true history of breastfeeding and infant substitutes. Infant substitutes have always existed through history, however, the ratio of children who needed it as against those who were breastfed either by their mothers or a wet nurse was low. Babies were fed using different instruments and substitutes including terracotta pots, donkey’s milk, pap, and soaked bread (Dailey, 2014). Formula probably became popular as it was the one substitute which could be transported around the world, and perhaps came at the advent of better sterilization equipment and thus had a lower probability of causing food poisoning when compared to previous substitutes.

Happy world breastfeeding week.

Published by Chioma Nwafor