The Beginning Of The Real Estate Rebate: Society in general has been significantly impacted by the emergence of the Internet. It has made the planet an inferior place and has intern changed the way we communicate and conduct business. It has helped companies target their clients through avenues such as Google & Yahoo, and has subsequently put the products and information that consumers looking for, at their finger tips. Social Networks such as Myspace and Facebook have managed to get possible in which to stay contact with friends and family around the world via the Internet. After a while these changes and effects will be much more wide spread and alarmingly self evident. One such industry that stands to be dramatically affected is Real Estate.

For many years, the true estate industry has been defined by traditional representation where a realtor charges the vendor a commission to promote and sell their home or represents buyers through the whole home buying process. Before, the original model was the staple of the true estate profession and it faced little to no opposition. It has begun to change. With the dependency that society and has developed on Internet, creative minds have begun to produce new models that cater to every kind of consumer. As a result, consumers no more have to stay for the "One Size Fits All" traditional model, but have a selection in choosing the type of service that matches their real-estate needs.

New Models: Consumers may now choose between a variety of real-estate products and services. These services are characterized by enabling buyers or sellers to seek specific real-estate assistance in place of the entire package. In the event of sellers, real-estate agents will charge a fee just for the services they provide. For instance, a seller may only desire to list their home on MLS (Multiple Listing Service Used By Real Estate Professionals around the Country) for the added exposure, and require some assistance drafting a purchase and sale agreement. Listing a property and receiving assistance with a P&S will run you hundreds of dollars in place of paying a 5%-6% commission that will cost thousands of dollars. Buyers that are interested to find a property independently or prepared to participate in the first house hunting work, can receive a refund at closing. This model gives buyers the professional assistance of a realtor and rewards them for his or her efforts with a part of the commission at closing. One company that offers buyers a refund is SharpBuyers. They're a national real-estate rebate company based out of Boston Massachusetts. They have agents all through the country that will help buyers find a property and give them a refund at closing. Another emerging model is real-estate consultants. These are licensed real-estate professionals that exclusively charge flat fee's for specific services.

The brokerages that provide these innovative real-estate services are known as Discount Brokers, Rebate Agents, and Real Estate Consultants. It can clearly be seen, that many of these new models engage the buyers and sellers in your home buying or selling process. Subsequently, these models are well suited for the home buyers of tomorrow, generation X and Y. These are tech-savvy home buyers and they're not afraid to delve into the process if this means they'll save thousands of dollars. Ten years from now, generation X will collectively maintain their early and mid 30's. Many will use the original method to purchase their first home, while others will search for innovative brokers. How will industry share shake out in 2017? Only time will tell. It's anticipated that many traditional brokerages will be forced to conform to a mixed service model, meaning they'll offer both traditional and discount services to buyers, rather than one or the other. This might prove to be an essential strategy if traditional brokerages wish to remain competitive after 2020. The newest real-estate business models enable consumers to have the best of both worlds, professional assistance and more money in their pockets.


Published by Whitney Morgan