If you are a Real Estate Agent, Real Estate Broker, or give a Real Estate service you realize how important effective real-estate web promotion is always to your business. The large amount of people searching the web for local, national and international real-estate information can simply not be ignored.

At the same time frame you may think effective real-estate website promotion is too hard to master, too expensive to afford, or perhaps too mysterious to know - a place reserved for experts in the field of internet search engine marketing.

Like most practitioners of highly specialized skills, internet search engine marketing specialists have a vested fascination with making their field seem mysterious and difficult to master. But it is not necessarily that mysterious. It is easy for one to dominate the search engines in almost any local market. All it requires is a little bit of wise practice and some hard work.

The principles associated with getting good positioning for your real-estate website are very easy and straightforward. They're the same principles that apply to search engine marketing for just about any website and it is clearly rather easy to utilize these principles to real-estate websites. Many real-estate agents have simply given up attempting to score well in the search engines for local real-estate searches because they don't really properly understand the process.

But think about it for a minute. Once you do a search in Google for "real-estate Phoenix" or "Banff real-estate" or "Halifax real-estate" or "Fort Lauderdale real-estate", and you see the same real-estate agents or agencies coming through to the first page week after week, how do you think they got there? What magical real-estate website promotion formula are they using or who've they paid to get this high position?


Now before you answer that question, ask yourself how you think Google assigns these positions to different websites. Does their giant computer just pull names from a great big cyber-hat? Do they choose secret rules that just a few insiders learn about?

Obviously not. Most of the major search engines ensure it is perfectly clear what they are searching for - and especially Google. If you intend to score well for a term like "real estate Phoenix" or "real estate Ottawa", really all you've got to do is pack your website with good details about Phoenix (or Ottawa) and focus your house page really deliberate way on those search terms.

The search engines like focused content. They assume if your website contains a lot of content highly relevant to "real estate Phoenix" then it should be shown saturated in searches for that keyword.

Obviously the issue is that there are already numerous other real estate websites offering good content focused on your preferred search phrase, so you are getting face to face with sites which have previously established position, and it will need a little bit of time and a fair quantity of work to have past them.

That is fair enough. All things considered, if the agent down the streat offers more focused and relevant information than you do about the marketplace you are both chasing, she deserves to come up above you in the search engine rankings. It's wise, doesn't it?

That does not mean you ought not carry on trying. It really means you ought to be patient and work harder. Take a close look at her site and outdo her by refocusing your website and creating more interesting and valuable content. Focus is the name of the game. Make it crystal clear that you're the "expert" on "Calgary real estate" by offering the types of things that a professional would offer.

And please, do not hesitate to say the search phrase you are trying to get positioning on. If it's "Kingston real estate" or "Sacramento real estate", then use that term all over your house page. Say to yourself, "OK Google, so you are searching for real estate websites which have something to state about'Sacramento real estate ', well here I am. I breathe Sacramento Real Estate. I ooze Sacramento Real Estate. I AM Sacramento Real Estate." This is called Search Engine Optimization.

For the time being, while you're waiting for Google to come around on your primary search phrase, find some less competitive ones to concentrate on as well. For example, if you intend to service the whole Ottawa area, but most of one's clientele is in Kanata or Nepean, focus some of your internet marketing efforts on those smaller markets. You've a much better chance to getting results in these significantly smaller and less competitive markets.


Published by Whitney Morgan