INTRODUCTION

Local SEO means to services locally or promote respective business. It is one of the effective ways to market your business online. It helps in the business development and also make easy in promoting the products and services to the local customers. Local SEO follow different varieties of strategies like getting their site ranked in search engines like Google, business directories like the yellow book, super pages, foursquare, yelp, Bing places for business page, Google my business listing, online reviews, localized content on your website and many other strategies. In everyday life, there are millions of customers who use local search to find the best business in their respective areas. You can increase your chance of getting found by the potential customers through local SEO just you need to improve and develop your website.

As global search engine optimization is very important in the present world, so local SEO shouldn't be ignored. According to the sources, 50% of the customers who do the local search in their smartphones visit the store on the same day. And out of that if your business visibility is not ranking higher in your respective area than it will be losing out of the competition or competitors. Improving ones SEO usually takes time. So the beginners need to follow some simple steps to improve their respective company local SEO.

STEPS TO IMPROVE THE LOCAL SEO:

1.Research for the keywords :

The first step is to research for a right keyword that the customers will use to find you. The local keyword should be with unique description across the multiple local lists in the local SEO. Make your brand visible on the local list in the local SEO. Make you upload current photos along with business category included with it. Ones you are done with this promote it as reviews are essential for ranking purpose and it also encourages viewers to take actions related to it.

2. Local coverage :

The second step is to appear in the major publication as there are high indexed on Google. The best way to improve your Local SEO is to create and build relationships with the local journalist who will help in covering your news on an on-going business. And also target local top publications for the purpose of coverage. Ones you are done with this step your prices for local SEO are surely going to improve a lot.

3. Create new, high-quality links:

Create a new and high quality and quantity of links that will directly direct to your website. It will have an increasingly impactful effect on your local SEO.  

4. Internal linking structure :

Make sure to have a strong website with a good architecture, linked with important pages for the navigation or footer purpose. Along with that add internal links, contents including blog posts, key services, and information page. Always keep on improving website internal linking structure as ranking keep on changing because of it.

5. Title tag with your local keyword :

Always optimize a title tag along with your local keyword as it will help in ranking specific page locally. And it will also make easy for the customers to find in the time of searching a specified website.

6. Optimize and claim your Google my business profile :

One of the simplest and fast processes that one can do to improve their price for local SEO is to claim for their own Google My business profile. Google my business profile is a business list that is shown for local searches. For this, you just need your proper physical location and street address and after that to are ready to set up or claim for the list. And optimizing the Google, my business profile with contact information, images, categories, and business hours will boost your website in local searches.

7. Create a Local business profile :

Create a local business profile on popular review sites for your company such as Google+, Yelp, yellow page, and Foursquare. It will make easy for the searchers in finding your company. Your local profile will act as a platform for other local visitors to land on. This step will help you in improving your local SEO and demonstrate social proof which will in return help in driving people back to your website.  

8. Never ignore small details:

Never overlook small details while posting blogs or improving your website or uploading new images because small details can make a huge difference. HTML elements such as titles, and meta description tags, the name of your business, address or location, primary phone number and geo sitemap are very important just as the content or image itself. These all details are included in the search results so that the writing is concise and relevant to the local market,  which will make easy for researches in finding your company.