Guess what ladies and gentleman, Snapchat has another new feature!

According to Business Insider, Snapchat announced its new feature on Tuesday, July 19-Bitmoji.

Bitmoji allows users to create cartoon avatars of themselves to add as stickers to their snaps.

The update was so popular when it launched this Tuesday that it crashed Snapchat's servers. 

Snapchat is seeing more usage with Bitmoji than with its new feature, Memories, it launched earlier this month.

The Bitmoji update follows Snapchat's $100 million + acquisition of the company behind the comic-style illustrations- Bitstrips. 

According to Bloomberg, Snapchat has over 150 million people using their service each day, which makes it more popular than Twitter. Snapchat is also more popular among its core demographic- teenagers- making it more popular than Facebook and Instagram.

The founders of Snapchat, Evan Spiegel and Bobby Murphy, created the app when they were students at Stanford University. They turned down a $3 billion offer from Facebook  a couple years back, and ever since then they have skyrocketed the popularity of the app and its market value. 

Evan Spiegel is now worth an estimated $2.1 billion dollars, according to Fortune Magazine, and Bobby Murphy is worth an estimated $1.8 billion. Both founders are under the age of 30 years old.

Evan, who just turned 26, just recently proposed to Victoria Secret Model Miranda Kerr and used his Bitmoji feature to share the news to the world via Instagram.

Bobby Murphy, who is 28 years old, and Evan Spiegel are both on their way to making incredible waves in the tech and business worlds.


Happy snapping!


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Published by Crystal Ngumezi