They stole our hearts with their body butters and foot creams, and now they're ready to take over your makeup collection. The brand has a continuously expanding line of cosmetic products, leading to my most recent Ulta panic purchase: the Soap & Glory Sexy Mother Pucker Lipstick in Fired Up! Priced at $12 each, the line offers 12 shades: half satin, half matte and a mix of nudes, pinks, and reds.

The website claims that the lipsticks are made with hydra-boosting MOISTURE-WRAP™ technology for a “creamy, conditioning and ultra-smooth” application and feel. Moisture Wrap tech sounds a bit gimmicky to me, but I do believe that, for a matte lipstick, it lives up to the claim. Applying it reminds me of putting on Chapstick. It doesn’t feel heavy on the lips at all, and I even forget that it’s on sometimes, because it really does feel like I’m just wearing a lip balm. The main plus is that it isn’t drying on the lips at all! I wouldn’t describe it as hydrating, but it does have an incredibly comfortable wear, no matter how long you keep it on.

One concern I did originally have with the lipstick is that it felt the slightest bit patchy. It’s not particularly noticeable, but I do feel as if the pigmentation doesn’t hit my top lip as hard as it hits the bottom one. 2 coats, usually does the trick for coverage. The lipstick isn’t transfer proof, but fades very slowly and nicely when eating and drinking, rather than crumbling off or becoming a splotchy mess.

Overall, this lipstick is a surprising win for me! My expectations were actually to just like the color, because it was an impulse driven buy, but it’s become one of my favorite formulas. The price of $12 is very decent for a non-drugstore product and the lasting power allows you to get more bang for your buck.

Published by Liv Glenn