In lots of ways the words sustainable and fashion don't really sit together well. I have heard sustainable fashion called both oxymoronic and a contradiction and perhaps this really is true. Can it be really feasible for the fashion industry to become sustainable?

The main trouble with the term sustainable fashion is that'fashion'is frequently used to explain constantly changing trends and even associated with'fast fashion ', the term used to explain the lower cost or affordable clothing that is quickly designed to answer the most recent trend often being worn only a few times before being discarded. The ethical and environmental implications of this sort of clothing are well recognised with valuable resources being wasted and workers in the supply chain being mistreated to make certain inexpensive clothing that is quickly produced. Despite the numerous negative connotations that the term fashion could have, invest the it as more of an over-all word used to explain clothing, then it is practically possible to possess sustainable fashion, although perhaps not completely because the manufacture of any clothing may have some impact on the environment even though relatively small.

With confusion even on the name of the product, it is not necessarily surprising that many shoppers can't be bothered with sustainable fashion and instead prefer just stay with the fashion brands they know despite knowing they often operate in unsustainable and unethical ways. But the contradiction on the name'sustainable fashion'is the beginning. You can find so many other contradictions and a lot of confusion associated with it.

Take for example vegan fashion. Being vegan is generally considered to an ethical and sustainable means of living, not just reducing the suffering caused to animals in the farming system but reducing the carbon footprint and pollution due to farming. It might therefore come as a shock to some that vegan fashion is certainly not probably the most ethical and sustainable option. Vegan shoes may be manufactured without the utilization of any animal products but that doesn't mean they've been manufactured in ethical factories or using sustainable materials in fact the synthetic materials used as opposed to leather tend to be damaging to the environment in their own way. If you wish to be absolutely sure that the vegan shoes or handbags are completely ethical and sustainable, you will have to search well for a brand that pays focus on all of these issues.

Next on the listing of contradiction and confusion surrounding sustainable fashion is the idea of ethical fashion. Many ethical fashion brands support various good causes all over the world and empower people to create a sustainable livelihood. However in order to support these great causes, it will involve buying clothes, perhaps clothes that people don't absolutely need or possibly are not produced from sustainable fabrics. The more we buy, the more we help these great causes but additionally the more we consume. Collections labelled as sustainable may be produced from eco-friendly fabrics but this really is no guarantee they've been stated in an ethical way. In this case we are left with the difficult task of deciding what's most critical when it comes to sustainability economic and social or environmental. Ethical fashion is frequently manufactured in countries far; this really is another contrast to the locally made fashion which can be often regarded as more sustainable because of the environmental impact of its transportation. Second-hand and vintage clothing again offer a dilemma, whilst they're essentially the most sustainable option, they do little to alleviate poverty all over the world, although in this case shopping in charity shops could possibly be the solution to reducing both environmental impact and supporting an advisable cause.


Published by Samantha Brown