The Tata Ace could well have started a trend in commercial vehicles that did not exist in India till then.  It did start the move towards a small, dependable and affordable commercial transport vehicle. A feature that has found the application in the vehicle is driver safety and comfort; something the earlier commercial vehicle manufacturers ignored for the most parts. All said and done, the Ace is packaged in a compact build that manages to push in a number of performance features and facilities in such a small space.

The most attractive features of the Ace

-Price: The defining part of the Indian vehicle market is the affordability factor more than anything else. Few products have managed to garner any significant market share without having priced the product just right. In this aspect, the Tata Ace HT price can be considered a winner. The on the road cost would be something that is within the affordable range of the target customer, who would be the small businesses around the country.

-Mileage: One of the obsessions with the Indian vehicle consumer, irrespective of the class of transport that is considered, is the need for very frugal fuel consumption. With the load carrying capacity of the carrier, there cannot be bettering the fuel efficiency achieved even at overload conditions. At the heart of the drivetrain is one of the most compact engines that belts out close to 22 kilometers on a single liter of diesel.

-Interiors: Rarely has it been possible for a commercial carrier to be this well presented in the interior works. There is an effort to provide a car-like interior with seat belts and air conditioning to add comfort to the rides. Many of the commercial establishments are run by the owners who could at times take turns using the small trucks. Moreover, the new age interior is done to provide a focus to the product that has been more or less lacking in this space.

-Maintenance: As far as the small business units are considered, who would form the bulk of customers for the Ace, it is essential to keep the maintenance cost to as low as possible. The simple logic is that every paisa saved in the maintenance goes directly into the pockets of the business owner. Most dealers do offer free services up to a certain age of the vehicle and mileage covered.

-Load capacity: With the ability to carry nearly a ton on full load, this small commercial vehicle is indeed not that small in the carrying capacity. It is the practice in India to load the vehicles beyond the maximum advisable loads. This has been taken into consideration in the provision of heavy-duty leaf springs that can take any pounding under any load conditions. The steering design enables the easy maneuverability of the vehicle and can turn the tightest of corners.

-Stability: Despite the small wheelbase in use, the little truck has been able to stay on course no matter the kind of road conditions. This is important in the rural Indian context when there could be situations with hardly any motor able road in sight. Even on a full load and at the high-speed highway runs, there really have not been reports of losing control of the commercial vehicle.

What the customers say in the review

On the whole, the customers of the Tata Ace HT are more than content with the vehicle.  At the Tata Ace HT price, there could not be much of alternative products with this kind of sturdy performance. The attention to detail finds a body finish and interiors done to the best possible standards. People purchasing the mini-truck have been explicit in praising the manufacturers for the attention paid to the fine details.

In the relatively short time the Ace has been in the markets, it has found a group of users who would swear by the performance given out. There is a fair mixture of luxury and functionality which is a rare thing to have in a commercial application.

Most of the drivers who have used the Tata Ace would comment of the comfort level in the cabin which would ensure hours of stress-free driving. Dependable and enduring, the Tata Ace HT is here to define the operational points of the vehicle segment.