Link building refers to putting specific links in online content such as blogs, articles, features, or reviews that lead to or connect potential customers with your website. To get the best results, however, competitive SEO efforts focus on themed link building. With themed link building, the SEO strategy is composed of well-written and relevant content that is featured on credible websites and linked back to your site. This is vastly different from just putting any kind and quality of content on the Internet. Content written in themed link building is more substantial, relevant, and high quality.


So, just what are the benefits of themed link building to your company's Search Engine Optimization?

 

1. You boost your website's domain authority.


Domain authority is a ranking score used by search engines to grade how well a website will perform on search engine result pages (SERPs). The higher the domain authority means the more visible the website is as a result on search engines. As a website owner, you would naturally want a high domain authority score for your site.


One way to raise your domain authority rank is through themed link building. When you do this, you increase the quantity of relevant links that lead back to your domain as well as ensure that the sources and write-ups linking to your site are credible and of good quality. Quantity and quality boost your domain authority score. When your domain authority rank is high, your website comes up as one of the top results on organic searches. Doing well on organic searches leads to more traffic for your website.


Part of doing themed link building is finding trustworthy websites to link your website with. Trustworthiness of your website as well as the websites connected with your website is another factor considered in domain authority rankings. When you're developing your SEO strategy, it pays to hire an expert in the field of themed link building, such as NO BS Agency. The agency can help you connect with credible websites in addition to working with you on your website's themed link building.

2. You increase referral traffic to your website.


Another benefit that you get from themed link building is that referral traffic going to your website gets higher in time, as you create more and more themed links. Remember that the links in meaningful articles stay on the Internet (unlike ads which only run for as long as you're paying for them). This simply means that readers can keep finding your links, see your website, and access your products and services. Referral traffic is actually even more effective for bringing attention to your site than higher rankings. 


3. You make your brand more visible to your target market.


With themed link building, you search for other websites that you can partner with to publish blog posts that are relevant to your business and that link to your website. Getting your blog posted on another website is a win-win situation. Your partner website gets new content to post, and you get free advertising for your own site while also tapping into the readers of your partner website. You generate awareness of your brand among potentially new consumers. Awareness leads to these consumers accessing your website directly in the future.

 

4. You establish your brand as a leading authority on your product or service.


Themed link building gives you the golden opportunity to position your company as an expert. When you develop well-researched and innovative content about your products, services, or industry, and get the varied articles published on different sites, readers who eventually access your website will come to regard you as an authority. The key is really to ensure that the pieces you publish online are of excellent quality. Themed link building gives your brand very good publicity and generates greater trust in what your business offers consumers.


5. You get exposed to authorities in your industry.


When you engage in themed link building, you get to know and establish working relationships with the top publishers in your field. You can get your content published on popular and trustworthy websites. At the same time, you get access to what other top writers in your industry are publishing. You can then network and invite influencers to publish posts on your website. Think of the boost all these new connections will contribute to your business!


6. You add significantly to your trust and credibility ratings.


New opportunities to get yourself published and read on high-profile websites can be announced on your own website. You may inform your readers about the sites you've been able to publish on. This greatly boosts your credibility and the trust of consumers in you and your insights. This can translate into more sales for you.


When you engage in themed link building as your search engine optimization strategy, your business wins. It really is worth investing in!

Published by Elena Tahora