Marketing efforts must be consistent for companies to generate ongoing leads and continue to build a viable client base. The editorial calendar establishes when to publish SEO content. As a result, blogs and other article resources are regularly updated to keep attracting potential clients. Find out more about creating an editorial calendar and why it matters for SEO content marketing.


What is an Editorial Calendar?


Being well-organized is crucial to any effective business plan, including marketing plans for the ongoing creation of SEO content. An editorial calendar provides an overview of content topics, estimated dates of publication, and who is responsible for creating, editing, and posting the content. The idea to keep the marketing and writing team on track to accomplish the work it takes to make SEO content marketing work.


Content Management and the Creation of an Editorial Calendar


Editorial calendar platforms vary, based on the preferences of those creating them. Some people work from Excel or Google spreadsheets while others use online project management tools such as Trello, Podio or Basecamp. A wall chart is another way to organize an editorial calendar. The goal is to establish a visual method where everyone can precisely determine what is being worked on, who is working on it and the pending deadlines for completion.


Define the Target Market and Respond to Its Needs


After creating a general editorial calendar, it is crucial to define the company's target market and respond to its needs. Conduct research to establish the typical buyer personas. Find out what they are searching for and their typical questions about the products or services offered by the company. Create an SEO content marketing plan that responds to the needs of the target market and answers its questions. Include compelling calls to action to help turn leads into clients.


Seasonal SEO Content Marketing


Once an organization recognizes its target market and its needs, consider implementing seasonal SEO content marketing. Define seasons such as holidays and summer vacations. Plan themes that coincide with these times of the year and craft content that addresses seasonal needs potential clients might have. Consider the concerns clients would have during these seasons and address them. Using relevant seasonal themes also helps content rank well on the search engines.


Review the Corporate Calendar


Break the editorial content down further by reviewing the corporate calendar. Consider when the company will have product launches, special events, discounts, sales, clearances, and new service offerings. Promote these happenings via SEO content marketing such as blogs, guest post articles, press releases, and social media updates.


Gauge Content Progress


An SEO content marketing plan must be analyzed to determine its overall success. Review ongoing analytics to determine the volume of traffic each article receives and where the traffic comes from. By checking these results, the marketing team determines what works and what doesn't. Charge the editorial calendar accordingly to maximize the potential of your SEO content marketing plan.


Use an editorial calendar to keep producing relevant SEO content. Make this calendar an integral part of the company's marketing plan to attract more targeted leads. 

Published by Emily Rose