Web designers are expensive, that is why many of us choose to design our own website with website builders. Website builders are an excellent choice for small businesses who are trying out some new ideas.

It is all about trial and error and since web design is ever changing, it is important that you are keeping an eye on what your competitors are doing online. It is worthwhile to remember that trends come and go but your website is something that should last you for a significant period of time. Website Builder UK give us some advice on designing a website. 

Statistics 

44% of users will leave a site if there is no contact information or phone numer

39% of users will stop enaging with a website if images won't load 

3 mobile devices now account for nearly 2 of every three minutes spent browsing online

40% of smartphone and tablet owners search B2B products on those devices

38% of people will stop engaging with a website if it has poor content

Keep these figures in mind when you are creating your website. Poor web design can put customers off, make sure that you catch their attention from the moment they hit your site. There are a number of website builders online which you can try. Make different versions, show them to friends and then make a decision about which one works best.

Simplicity

Sometimes black and white are best, other times colour captures the heart of your users. Whatever you plan on doing make sure that the design of your website is simple. You can use as little or as much as you want, but it should be your user's needs at the forefront.

Cut anything out of your website that isnt needed and make sure you are making the most of your blank canvas. Try to keep everything simplistic or even minimal with only your most important content spotlighted. Sometimes less really is more.

Text

Check your text! If your customers cannot read what you are doing then they will leave your business. Any good web designer will tell you that text is the downfall of many businesses.

 Text not only sets the tone of the website, it is incorporated to give your users information about you or your business and to answer questions even before they’ve been asked. Text is all about balance, make sure you have the right amount in the right places, do not make your users squint to read it. Choosing a font which is heavily detailed could be a big mistake, we advise that you choose are reader-friendly font which they will be able to understand whatever device they are using.

Mobile Optimisation

Mobile optimisation is vital, just look at the statistics above! We love surfing the net on our phones and we wouldn't have it any other way. Make sure that the website builder you are using will allow you to optimise your website for mobile. Your users should be able to browse your website easily and you should be able to make easy changes to anything which isn’t working just right.

 

Published by Melissa Lang