With the advent of technology- mobile phones that soon turned into an essential part of life has created many challenges for marketers, developers, and designers. In the beginning, when website became successful in boosting brand's progress, marketers had to create a mobile version of each website where there was much lesser content as compared to the desktop version. This means an additional maintenance and efforts for something that holds not so much of significance or crates minimal benefits. As the technologies advances, a responsive website was introduced which too arrived with some limitation and restrictions.

Similarly, native apps have spur attention and turn heads as they hit the market, as a fact they are not going away anytime soon.     

Unlike now, as a new entry in the branding catalogue makes the move, many marketers in the UK are now eager to find ways to implement it. Progressive Web Apps is that new technique that was introduced a few months back which is now gaining much of the attention of the professional marketers in many stated of the UK.   To give you an insight into its significance and role in generating potential outcomes, let’s check out the guide summarized below:

Progressive Web App

It provides an app like experience to users. The progressive web app is accessing using a browser; therefore, developers do not have to write separate codes for any of the platform- Apple or Android. It generates similar flexibility and interactions like a native app. As browsers power them, they do not need a particular platform or device.

4 Reasons for Progress Web App to be the Future of App

There are uncountable reasons for experts at Web Development Service in the UK to choose progressive web app to be the future of app, however, a few are listed below:

1.   Reduced Friction

The foremost advantage a PWA can generate is reduced friction for users. With native app users have to search the app in a store, download it, ask for permission, sign up and then they get a chance to use it. However, with PWA's no downloading and no waiting, the user simply access your website through a mobile browser that launches them into PWA directly without any delay. Within mere second users can access your PWA. I this way it reduces friction. Moreover, users have to use additional space on their cellphones to keep your app, which they eventually delete to free their memory. With PWA, no additional consumption of memory is required.

2.   Security

Cybersecurity is a topic of concern for many years, especially when users have become smarter into hacking their ways even to the most secured territories as well. Based on the growing need to secure customer interaction and information on your website, developers are using HTTPS for coding and developing purposes. As a majority of the sites are developed using HTTPS, it becomes even easier to create a PWA in a much more secure environment. There are no fears in entering your credit card credentials or personal information.

3.   Speed

PWA runs on JavaScript, which makes it incredibly reliable, and fast. No matter how poor internet connection you have, as the JavaScript operates from the main web thread separate it makes the platform much faster than any native application.  It provides smooth graphics and seamless scrolling of information and interaction with inner pages.

4.   No App Store Middle Man

For Native app developers dealing with App stores is a major slowdown. They have to register themselves on the platform and pay fees for every purchase whether it is a download or an in-app purchase. However, with a progressive web app, you do not have to sign up on any App store or Google play store. It surely is the most affordable means of branding. 

Furthermore, many giants like Apple, Google, and Mozilla in future acknowledge the implementation of PWA’s. 

"I think it's a signal that Apple is going to embrace some of the most important APIs for Progressive Web Apps," stated by Max Lynch, CEO of Ionic.

Published by Julia Morison