Point of sale software is more than just a tool for tracing the transactions of your business. At its best, POS ties together all the organizational components of your retail or restaurant business, providing owners with the metrics they need to run things as smoothly as possible while also offering the staff on the ground the right resources to more easily accomplish their jobs. POS has become a booming business, with big names like Groupon getting in on the action, and that's great for merchants. Higher competition means that these companies are courting small and mid-sized companies for business, and that results in lower subscription prices and a race to offer the best features. It's a significant enough business to change the industry entirely, and here's how it can benefit you.

Unshackling Your Staff from Bulky Terminals :

When you incorporate cloud-based POS systems into your business model, you'll never have to hear "price check on aisle five" on the intercom again. Modern POS systems provide a higher level of mobility. Your cloud information can be synced across multiple tablets instead of routing its way through a central terminal. This translates to added efficiency and a greater customer service experience. Retail clerks can spend more time on the floor helping customers instead of being stuck behind a counter, and they can automatically pull up inventory information with the swipe of a finger. It can also reduce long lines during peak hours by turning the tablets into flexible checkout stations. Restaurant servers can spend less time running back and forth to input orders and charge information, instead handling practically every interaction with a customer at the table.

Simplifying Things for Your Staff :

Point of sale software once required the maintenance of expensive servers and internal network configurations. But cloud-based systems have made this a thing of the past. Integrating POS into your systems is now as simple as downloading an app to a device and syncing it to your account. That allows you to scale your point of sale platform to match the demands of your business, and the high cost barrier is largely eliminated. Plenty of POS platforms integrate your menu, inventory, sales, and seating across all devices, and that allows all the members of your team to stay on the same page more effectively without having to rely on outdated and time-consuming traditional communications. With cloud-based software, updates are automatically applied, so you'll be sure that everyone has access to the latest version without having to perform periodic system maintenance.

Big Data for Small Businesses :

POS makes it easier for your staff to get to know your customers by allowing more meaningful face to face action, but it also allows you to get a birds eye view of customer behaviors on a macro level. Data-based POS systems provide you with a meaningful view of how well different products sell, allow you to keep notes and information on your most loyal customers, and track your business so that you can more accurately staff your shifts. There are also plenty of opportunities for your customers to opt in to promotions. Subscriptions to mailing lists and loyalty programs can be handled directly through the point of sale interface, and you can use this to reach out to customers to solicit reviews or send out performance surveys.