Regardless of your budget, there are some ways you can increase your sales and grow your business. Of course, it’ll be a bit trickier when your budget is tight. However, there are a few things that will still help you here as well.

Benefit from Putting CRM for Gmail to Work for Your Business

Gmail collaboration with CRM allows you to share contacts, emails, files, and anything else that’s needed for your team to get the job done. According to Converge Hub, there are some key benefits. One of the key benefits occurs because you can quickly manage your Gmail directly inside of the CRM. This means all your communication is consolidated, which lets you better manage all your business relationships faster.

Converge Hub also says that Gmail integration with well-known CRM applications also provides you with the benefit of always being able to see the current Gmail data within the CRM itself. This is thanks to an automated cron running functionality that continues to import Gmail after a set time span.

Work with and for Your Customers

It’s always important to remember that your current customers are one of your best resources when you want to increase your business’ revenue. This is because it’s easier to upsell to a client who already knows your work, its quality, and has used it before. Since they already trust you, they’re more likely to work through any challenges you face while growing. They may even have some great ideas regarding ways you can address such challenges. This provides you with a great opportunity to partner with them.

While this is good news, it’s important to stress that this works better when you can clearly define who your customer is. With this in mind, you’ll have a clearer answer of why they’re buying your product and why they’ll need it immediately. You’ll also be better able to answer demographic questions about them like:

  • Age
  • Gender
  • Whether they have children
  • How much money they earn
  • Their level of education

Besides getting to know your customer, Brian Tracy suggests you identify the problem clearly. He goes on to say that if you’ve been able to correctly identify your customer, they’ll more than likely be willing to pay you to solve their problem. Fortunately for you, the problem should be both obvious and clear, but there are times when it’s not obvious or clear and there are also times when there’s no existing problem at all.

Through all this the fact remains that you need to give your customers the inside scoop. By telling your customers about things like upcoming sales and promotions you’ll increase the likelihood they’ll come back and probably either buy more or bring someone with them who will buy something. This will increase your sales even more. The best way of doing this is by emailing them, calling them, or posting on social media.

Continue Attracting Favorable Attention

One underlying point that we’ve been hinting to here all along is the need to attract favorable attention for your business. There are lots of great ways you can do this today, including:

  • Offer your potential customers something great for free (e.g. a short video about an upcoming product or service). With this preview they’ll be more likely to want to buy your products and services. Of course, you can also find other free items to give to your customers like samples of your products. While you may not imagine this being a fruitful way of increasing your sales, it actually does so in a variety of ways. For instance, you could give your customers a sample of your new product when they make a purchase. Even if they don’t use the sample themselves and decide to give it to someone else you’ll still “win” because you may find a new client, although they may be interested in buying an entirely different product from you in the future. Everyone will think warm thoughts about your company nonetheless and hopefully they’ll share these warm thoughts with other people too.
  • Hold a limited-time sale or promotion. While you may not think this would increase sales, Intuit says a slight discount makes your products and services more attractive. Make sure you clearly define the sale’s parameters (e.g. the start and end dates) though so there’s no confusion when someone continues working with you once the sale is over. ​
  • Use social media to tout your product and service offerings, especially when you’re having a sale. Things like customer testimonials are a great thing to pose when you’re trying to spark interest. Of course, you don’t want to just use social media as a sales tool. You want to use it to as an open line of communication through which you can share information, articles, photos, and videos.
  • Set up a sales incentive program. Not only does this benefit your customers, but The Balance SMB says it also gives your sales staff a great reason to get out there and make sales. While you’d typically think of big businesses offering these programs, there’s no reason why a small business can’t offer one as well. This doesn’t have to be anything extravagant like a rewards program through which they earn discounts or merchandise. It can be as simple as a discount on your customer’s birthday. Your customers will appreciate the opportunity to earn valuable incentives. This is also true for your sales team, which is why you should offer them some incentives too including things like trips and televisions. When you do this right, you can really help everyone earn or save money, while you also build customer loyalty.

Regardless of which of these methods you choose to use,Selling Power reminds us of the need to go above and beyond when it comes to customer service and diligently follow through. By doing so you’ll define your competitive edge – the reasons, benefits, results, and outcomes of buying your products and services. By focusing on these things you’ll drive up your profit margins.

Published by Lynn Joesph