One of the most important considerations every business owner should make today is building a professional website. With over 3.6 billion people already using the internet according to the International Telecommunications Union (ITU), there is no excuse for your company not to have some form of online presence. Such a platform can be a website or an active Instagram (IG) account where you can easily get real Instagram likes to grow your brand online.

However, you have to appreciate that while thousands of websites are launched daily, Google says less than 50% make any revenue. One of the biggest problems with most of the websites is poor design. The days when any website could suffice are long gone and today, your website must not only be aesthetically appealing but also highly functional. 

Why Web Design Matters

To appreciate the importance of good web design, consider the fact that an extra second of page loading speed can see a sales drop of more than 27% according to a recent Adobe study. Pages that take more than 2.4 seconds to load experience a 12.8% bounce rate and as a website owner, this should worry you greatly. Those loading in more than 3.3 seconds suffers a 20% bounce rate.

It gets worse; a HubSpot Survey shows that over 39% of internet users abandon a website if the images are taking too long to load. A similar number also click away if the layout is not beautiful or if they can’t find crucial details such as contact information.

In essence, a good web design will provide a better user experience (UX), which is now a search ranking factor. If you are angling for higher conversion rates, increased brand visibility or reduced bounce rates, you have to rethink your web design. It is the easiest way to meet your business objectives.

How social media can help with web design

Where do you start when looking for the best web design services for your website? Of course, there are many places to look for inspiration but social media should be your first stop. With over 2.5 billion people, social media offers many benefits including:

  1. The wide range of skills – Social media is a melting pot where you can find the best-skilled web designers for your website. These freelancers offer affordable solutions and you can turn your bland looking website into a money minting machine by redesigning it.
  2. Instagram visual inspiration –Instagram boasts over 700 million monthly active users (MAUs) and this being a photo and video sharing platform, you can get inspiration for your site’s design.  You can follow the best web designers to get creative ideas which you can then use for your site. While most business owners are focused on looking for free Instagram likes, you can go beyond this and grow your business by finding the best design here.
  3. Cross-platform marketing – The photos you post on your Instagram account can be used to boost the look of your website. Instagram offers amazing tools to create the best images and you can then share these on your website to make it more eye-catching.

To grow your Instagram account, use Like4Like to increase your follower numbers and then start finding ideas you can use for your web design.

Published by Harris Scott