The market for mobile apps has been soaring for the past couple of years and is expected to become a $100 billon behemoth by the next year. This really shouldn't come as a surprise given how mobile phones and the internet are increasingly becoming a part of our everyday lives. It is becoming increasingly imperative for all businesses to have a robust online presence for themselves on the Internet. Now, since smartphones are increasingly becoming the preferred choice to use the internet, the case for businesses to have mobile apps hasn't ever been stronger.

This means that if you run a mobile app development company, there is a lot of money to be made and success to be enjoyed, if you have comparatively better services to offer to your clients rather your competitors.

There are more than 2 billion smartphone users in the world right now who use devices that either run on Android or iOS. Since both platforms have soaring popularity and a very strong user base, it is often a dilemma for online business owners to choose which platform would be more appropriate for them. Both platforms have their own hits and misses, but there is a little more incentive to have an app on iOS than on Android. Hence, this piece has been put together to list the 7 major advantages of iOS app development for businesses in 2019. 

  1. Better Clientele - Despite having just one-third share of the smartphone market, iOS still significantly outstrips Android when it comes to the purchasing power of its clients. This has mainly to do with Android being open source and the average cost an iOS apps being much lesser in comparison to that of Android apps. iOS only runs on Apple devices, which are far more expensive than most Android devices as Apple has always been a company which sells high-quality premium products.
  2. Better experience - Apple is one of the richest companies in the world, along with being one of the most recognizable brands. Apple has been an industry-leader for quite some time now and has won itself a legion of loyal fans by delivering world class products and services. Their hardware is as flawlessly perfect as their software and they are second to none when it comes to offering customer support. Due to this strong foundation, iOS delivers a seamless experience for its users and it can be safely said that most of them are far happier than their Android counterparts.
  3. Superior Security - One of the most significant advantages of choosing the iOS platform is its high level of security coupled with incredibly rich features. Due to the higher level of security, iOS users have lesser chances of facing external security threats. The level of security facilitated by Apple is strong enough to keep all viruses and malware at bay, which makes it a very good choice for businesses. Apple requires all the apps to meet their standards but it allows for their release on the Play Store. Hence, only the good quality apps make it through.
  4. Enhanced Accessibility - Apple is one of the biggest companies in the world and has a very strong presence in the more developed markets, such as the UK and US. iOS apps are more likely to succeed in these markets than Android apps. Apple's positive brand image provides a very good platform for iOS apps to be received more positively by the people. The businesses can avail a lot of benefits from the superior features in the iPhone app which helps them to keep pace with the competition.
  5. Great Interface - The iOS interface is much better than that of other platforms or that is what the popular opinion is. It works well for businesses that release their apps on the iOS interface as the much-better interface greatly improves the engagement levels of the users with the app. The monitored environs of the device are applauded by iOS users worldwide. The greater the interactivity, the longer the time the users spend on the apps, and thus the greater would be the chances of boost in sales.
  6. Greater ROI - According to reports, Android apps only deliver around 10% of the total investment, which isn't exactly the best scenario for a business. iOS apps, on the other hand, fare much better as they deliver much greater revenue and hence a higher ROI. iOS is arguably a much better platform than Android to ensure a brand's success.
  7. Prevents Data Breach - Data privacy and user identity remain sacrosanct because of the security checks and balances put in place by Apple. Also, for all app-based transactions, iOS is considered safer than other platforms. The strong layer of security greatly minimizes the risk of data breach or duplication. It won't be wrong to say that the level of security provided by iOS apps is simply unmatchable. 

Final Thoughts

The reasons listed above should really inspire you to lean towards iOS app development for your business, but due diligence is advised so that you check out all the options available before making the best decision possible for yourself. If you have decided on the kind of platform that you want to use for your apps and if iOS is indeed your preferred, you should hire the best iOS app development company, with respect to your geographical location, for the better success of your app.

Published by Zoe Sewell