An e-commerce website differs from other websites in several ways, and that is why you need to give it some distinct attention. The reason is that your e-commerce site is your online shop, and hence, the need to optimize it for that purpose. In the remaining sections of this post, we shall examine some of the salient features your e-commerce needs to have to achieve the best results for you.

An SSL Certificate

Security is a key concern for all buyers and sellers. The reason is that your buyers will need to share sensitive information via your online checkout. For instance, they key in their sensitive credit card information as they pay for their goods. Therefore, they need a secure environment that will ensure that all the information they share on your website remains encrypted so that hackers don’t hack and steal it.

So, how can you enforce security in this area? The best way of doing this is by installing an SSL certificate like an Essential SSL Certificate of Comodo. An SSL Certificate will not just secure buyer details but also help in building their confidence since they will transact with the assurance that the website is secure.

A Secure Payment Gateway

When building your e-commerce website, factor in how you will receive payment from your customers. When constructing your site, you should integrate it with credit card processors such as Visa, Master Card, and PayPal. However, it is necessary to set up a merchant ID that will determine the other types of cards your e-commerce will accept payment from. To succeed here, it is necessary to get the services of an e-commerce building agency to advise and assist you.

Search Engine Optimization for Ranking 

Securing and working on your website’s SEO is critical since all the other things you would like your users to experience depending on the human traffic your site receives. If you don’t work on ways to make your site visible and stand out of the crowd, you will run in vain. Therefore, pay attention to the strategies and campaigns you use to drive traffic to your site since if people cannot find it, then they cannot use it.

Ease of Navigation

So far, you have succeeded in attracting potential visitors to your site, and that is good. However, you still need to go a step further to make sure that your visitors enjoy being their ad finding a valid reason to come back to it, which brings us to the user experience. You should analyze how easy it is for people to use your website. Matters to do with the speed of loading pages, how they land on your pages, and how they move from one end of the site to another require your attention. If you value the experience your users have on your website, then you should pay particular attention to the fact that 76% of consumers say that the ease of using a website is the most important factor to them.

Therefore, pay attention to simplicity so that your visitors can reap the most out of their time on your website. Remember, online shoppers, don’t have all the time to spend on your site. In fact, they have just a few minutes or even seconds to shop. If you complicate things for them, be sure that you will lose the sale to your competitors. Additionally, make it easy for them to find the sensitive information they need to make buying decisions. For instance, it is beneficial to place customer reviews and FAQ in positions where they can see and access them easily.

Genuine Reviews

If your website does not have shopper reviews, you need to think twice. You have to include user review because buyers read and use them as a basis for buying items. In fact, search shows that 92 percent of them read and user reviews when making buying decisions. You should display both positive and critical reviews for customers to read since if you flood them with only positive ones, you will make them suspicious.

Quality Images and Videos

Pictures and videos are other key components you need on your e-commerce website. It is needful to use high-quality videos and pictures that will give the visitors a feel of what the product is and how it works. In addition, you ought to use images and videos that load faster since if you stuff your site with slow-loading images, you risk losing a sale. In addition, you have to allow your buyers to zoom the images so that they can see them in different dimensions.

A Friendly Return Policy   

A buyer-friendly return policy is another element you need on your website. The reason is that it helps to assure the buyer that their money is safe should they fail to get satisfied by the products they want to buy. This is because according to a 2016 survey by Invesp, 67 percent of shoppers look for return policies before buying. Another 92 of them buy if they find a buyer-friendly return policy. Also, the survey found that 30 percent of all goods bought online are returned.


Lastly, your site needs to have a mobile-friendly version to allow your users to access it anywhere. This is so serious that even Google has included mobile-friendliness in its SEO rankings factors. So, if you do not want to lose touch with your potential buyers or suffer poor rankings in Google, make your site mobile-friendly.

Closing Remarks

Your e-commerce is one of the most important tools for advancing your online commercial presence and operations. Therefore, you need to pay special attention to the hallmarks that will enable your site to deliver on its primary duty of bringing in sales to your business.

Published by Joel Borthwick