The retention rate of hospitals is a huge challenge for the healthcare industry. Hospitals try to address this issue by coming up with their existing services. However, many hospitals still have high retention rates. Sometimes, it can be the fault of the hospitals, but it can also be the weakness of human nature to keep resisting changes, too.


Big or small, startup, or established- this challenge of patient retention is faced by everyone involved in providing healthcare. All of the healthcare providers focusing on quality healthcare are now pursuing the knowledge which will help them to increase patient retention rates . Many think that patient engagement is the key to this. However, it must be ensured that the patient engagement strategy should be intuitive, motivational, and useful enough so that the patient does not feel tedious about it. This challenge is even more difficult for hospitals because multiple patients are present, each one with different needs and more responsive to different types of motivations.

However, the blame cannot be put on the patients- healthcare providers sometimes bombard them with several facilities which they might not even want or think are useful. For instance, they are given a plethora of options like a meditation app and lots of portals of healthcare sites, and all of them require signing up, which can be very tiresome and repetitive. Thus, is this intuitive? Will the patient feel encouraged to do this? Is this going to help? Is this of relevance to the patient? Retention will be higher if the patient responds affirmatively to these questions.

One way apps like CircleCare help to improve patient retention is by emphasizing the content. The app ensures that the content shared with the patients is relevant, useful, brief, and practical for the patient.

Another way apps are helping the healthcare industry is that they are providing the patients with accessibility. No longer do patients need to travel for hours to ask for some clarifications regarding issues they are facing- tey can do so just from the app itself and ask the physician (s).

Apps are also becoming trustworthy. Apps like CircleCare help the patients by providing them a one-stop solution to the problems they face and make their lives easier. It can record the steps, schedule medicines, and also give the patient with education which is relevant to their condition. The more trust is created, the more activities the patients perform, and thus, patient retention increases.

However, these patient engagement tools are not only useful to track and monitor the patients' data, such as steps and medicine reminders. These apps can also be used to search for data regarding their health and exchange information with the healthcare provider. It creates a seamless experience for the patient which they can use to both communicate with their care provider as well as to actively engage in activities that help them to lead a better life.

Patient retention is a considerable challenge for hospitals, nonetheless. However, technology is helping to reduce the barriers of patient retention and help patients become more engaged and lead healthier lives. CircleCare is a perfect example. It improves wellness by motivating patients- rewarding them when they make healthy choices. When patients make healthy choices, they are rewarded with Care Points, which can be redeemed for gifts or rewards. It also has a medical scheduler, helping to remind patients to take their medicines right on time. Once a hospital subscribes to CircleCare, a patient can use it to share and retrieve information about their health, as well.All of this leads to more patient engagement, less readmission, and more patient retention.


Published by Edna Francis