There are an estimated 3.7 billion unique mobile users around the world. 87% of a mobile user's time is spent on apps versus being on the web.

With the obvious bulk of people's time spent on mobile apps, this is a huge, neon sign shouting that your business needs to have an app of its own.

The screaming numbers are just one of the reasons mobile applications for businesses are a necessity. Continue reading this article to learn why businesses have to jump on board.

Relevance and Mobile Applications for Businesses

Imagine this scenario.

A visitor surfs to your website to learn about your product or service. The visitor decides that your product looks great, but isn't into the web experience. Their next thought is, "I wonder if they have an app?"

They click over to the Google Play store or the Apple App store, but alas, there is no app there.

Since there is no app there, what do you think happens? Do they navigate back to your website? Unlikely.

What usually happens, in this case, is that the app store will recommend other apps that can solve their problem. The user clicks away, and your company never sees them again.

We are not talking worst case scenario in the above example. This very situation happens more times than you might like to think. Instead of losing more customers, why not use an app creator and make sure you don't turn away business again?

Create a Strong Brand Image

Every time people come in contact with your brand, the experience they have is either strengthening or weakening your brand image. If you have a slow or non-mobile friendly website, if you don't have an app, then this weakens your brand image.

On the other hand, if a visitor comes to your website, it loads quickly, and they can be on their way - WIN! When you have an app that is easy to use and easy to find on the app store, that's another win for your brand.

For more ideas, be sure to read through these expert opinions on how to build a strong brand image.

Your goal should be to create as many wins small and large as you possibly can. If you don't have an app for your business, that is not creating a win, that goes in the loose column.

A Boost in Coveted Traffic

Everyone wants more eyeballs on their brand, but not everyone is willing to put in the work. The app store is a great place to get attention for your brand.

When you have your own mobile app, you can create a slick, attractive app that will entice people to check out what you're doing. Whether you want people to purchase directly from the app, call your sales team or simply visit the app, no one can find your app if it isn't there.

Easily Involve Social

When you ask people to share something with their friends from a website, it is very different than asking them to share from an app. Sharing from app to app feels natural, and people do it all day long. If you want to get more attention to your brand, your app can help you tap into the network of your current customers.

Your Customers Are There

When you require someone to go to your website to interact with you, it feels like they are reaching out. When they have your app on their phone, it is a cozier feeling. They are more likely to be a repeat visitor when you are an app on their phone.

Increase Your Customer's Engagement

Getting your customers to engage with you means they are going to develop a relationship with you. When your customers feel like they know your brand, it is more likely they will trust you and want to do business.

When customers engage with your brand, you also learn a lot of things about your customers. You learn how they like you to talk to them, what type of promotions they like and other valuable information.

Apps are a great place to collect customer information that will allow you to market to them in the future. You can track each engagement they have with your brand within the app.

Location Independent

Attracting far off customers to your business isn't enough. They often want to be able to interact with and use your services through an app. See if there are ways you can use the IoT to allow your customers even easier use of your products and services.

As technology advances, more and more services will be available through remote control through apps.

Location Tracking

While we are talking about being location independent, let's slide over to location tracking. If your app users opt for you to be able to track their location, this opens up a whole other world for you.

If you know where your customers are, you'll be able to send relevant and highly-targeted promotions. Some of the ways you can use location to help you with your customers are as follows:

  • On-time promotions to a local sale
  • Limited time offer to people in their location
  • Directions to your facility without having to send them to an external app

These are only a few of the ways you can use location tracking on your app to boost your business' marketing efforts.

How's Your App-etite Now?

Now that you understand more about how effective and beneficial apps are for your business, you may be thinking more seriously about creating your own. Having your own app isn't a novelty anymore. It is almost a necessity when you want to keep your relevance and stay in front of your customers.

Learn More About Digital Marketing

Digital marketing is taking over, and as AI and IoT continue to grow, you need to learn new ways to market online and mobile applications for businesses is one of the major players.

While other people may be behind on the latest technologies, you want to be at the forefront. Read our article on how digital marketing can save your business.

Published by Erika Rhea