Signage has always played an essential role in marketing a business, and especially in attracting customers and generating sales. However, nowadays aka in the era of digital marketing, companies often overlook advertising means and invest only in internet marketing. Many business owners, as well as advertising agencies, fail to realize that business signage is still essential to attract new customers and generate sales. Marketing studies show that traditional advertising means, such as outdoor signage, window graphics, and similar still drive the majority of a company’s sales, leads, and traffic. Without signs, customers and passers-by would hardly notice your business, and they probably wouldn’t know your company even exists. Without a quality sign, you are just another business that people pass by on a daily basis.

The Benefits of Business Signage

Although you might not be aware of it, we all follow signs on a daily basis. Some signs direct us throughout the cities we live in, while other subconsciously lead us to discover new places. Either way, we cannot deny the power of signage.

Having a business sign is vital for your company because it’s the simplest, yet most visible means of communication that you have. A quality business sign should immediately give a potential customer a feeling if they feel comfortable doing business with you. Marketing studies show that based on the attractiveness of your sign, 40% of shoppers make quality assumptions. A survey by Ketchum Global Research & Analytics shows that around 70% of consumers believe that business signage reflects the quality of the company, as well as its products and services. Having these numbers in mind, you can quickly realize how important it is to get your sign right.

Let’s People Find Your Business with Ease

One of the significant benefits of business signage is that this is still how most people find a company. We have Google Maps, but people often fail to find a business only via navigation if the store has unclear or too small signage. Without a proper business sign to identify and promote your company, investing money in other marketing means will most likely be wasted.

Cost-Effective Marketing Tools

Unlike an online add or a marketing campaign, your sign will work for you 24 hours a day, 7 days a week, and 365 days a year. There isn’t another advertising tool that can work so hard for promoting your business. Compared to other marketing means, it’s also the most cost-effective method.

Reinforce Your Brand

Just think how much a good sign can affect your business and reinforce your brand. For example, take a look at McDonald’s. The big yellow M is so famous that it has become a part of American culture. There is no doubt that McDonald’s signage is one of the critical factors of their success.

Generate Impulse Purchases

Some marketing studies show that 20 to 40% of sales came from unplanned stops when consumers were merely attracted to the business sign and decided to make a stop. One-third of the participants of the survey admitted that they went to unfamiliar stores based on the quality of the store’s signage.

If you own a business that has a physical location, and you still don’t have a sign, you are making a big mistake! However, it’s never too late to get one. ShieldCo Art can help you stay in front of your competitors by creating a custom-made business sign. This unique signage will put a message in front of your customers on a daily basis in such a way that it helps not only to inform consumers about your products and services but also to contribute to building your brand and generating sales.

Published by scott jack