'Why WordPress?'

Perhaps, you've heard someone—a prospective client probably—ask this question. Come to think of it, why companies and individuals vow to use WordPress? What makes it so special compared to other content management systems (CMSs) out there?

Let's explore the answers.

Reasons for choosing WordPress

1) WordPress is adaptable

The learning curve is not that steep. In fact, it is mostly recommended for beginners due to its easy to use and intuitive dashboard. Some expert even said that if you know how to use Microsoft Word, you'll know how to use WordPress in an instant. You can plan your own site first and second, publish a post when everything's ready all because you won't feel intimidated by using it. The platform offers assistance on performing both tasks.

Updating your site or blog with a few clicks is possible. Hence, you can quickly boost engagement at the website-level. In part, the reason behind is the availability of themes and plugins that allow you to tweak your site to suit all your design and content requirements.

2) WordPress is scalable

The CMS includes free and paid themes that allow any user to customize its website or blog as quickly as possible. Hence, branding, which is one of the main concerns of clients, will not suffer. In fact, WordPress can make your website stand out due to its high customization capability.

Not to mention, the thousands of plug-ins available for the users who want to extend the capabilities of their websites without knowing how to program. Did you know that its repository alone has more than 40,000 plugins? What's best, the majority of these are provided for free. The available plugins grow alongside your website. That's how robust the platform is.

3) WordPress is integrated

If you want to test the waters first before jumping on the wagon, you can explore WordPress for all you want. You don't need to pay for that privilege. Aside from not breaking your budget, there is an apparent ultimate creative freedom it's like you build the site from scratch. Programming languages are not a problem as the platform is using PHP and SQL. No wonder big brands like Harvard Business Review, CNN, New York Times and Vogue no less are using the platform.

Just recently, WordPress introduced its Google Doc integration. Now you can directly migrate and publish your content from Google Doc to your WordPress site or blog without losing the formatting. Content creation has never been this seamless.

4) WordPress is SEO-friendly

Search engine visibility is a critical aspect for crawling and indexing. Not just because of the plugins like Yoast SEO for its breadth of features, but for using this platform alone can provide a significant boost to your search engine optimization (SEO) campaign. WordPress has essential features like HTML markup, permalink, and title tag and heading so that the search engines like Google, Yahoo and Bing may understand your content and show it on relevant searches.

Other than the on-page readiness of a WordPress site, other ranking factors are addressed too like speed and responsiveness. Both affect user experience (UX), and Google favors sites that uphold quality for the sake of good better UX. A WordPress site, in its standard configuration, loads faster than expected.

5) WordPress is accessible

Accessibility is a grave concern otherwise the site will not be findable, both by humans and crawlers. When it comes to accessibility, it may mean two things: 1) the uptime and downtime and 2) the actual availability on various devices and browsers. The good news? WordPress addresses both concerns.

It's a mobile-friendly platform too! WordPress sites are highly responsive, rendering well on all kinds of mobile devices. Mobile-friendliness, as noted above, is a ranking factor. All things equal, Google may choose to display a website that is mobile-friendly than a non-responsive site. Worse, the search giant may penalize your site by not showing it on search engine results pages (SERPs).

6) WordPress is secured

With all the hacking going on worldwide, security remains to be a major issue among the users. The CMS, with the default availability of https version of the website or blog especially for newly created sites and blogs, prioritizes security. Other than that, there are various solutions related to anti-spam and anti-hack management.

Actually, the platform is built with security in mind. Any user can protect all the information on the site as well as its content. To address the recent slew of security threats, WordPress also launches security updates continuously. But of course, you need to take a proactive role in securing your own website like using a plugin and making sure that plugin is updated on a regular basis. That's for another layer of protection.

7) WordPress is supported

Unlike other CMS, this platform is not bound to a single owner. Being open-source which is the core of WordPress, it covers a large community of developers, designers, coders, users and other such creatives you can think of. Before rolling out a new update, chances are, the creatives have already extensively tested a new function or feature. And the platform is frequently updated as well.

Further along, when you are experiencing a downtime or any issue that you want to be answered, there's a supportive forum who can offer you solutions almost instantly. There's the evident unrivaled depth of support not available or possible for other CMS not just on the official site, but also on dedicated blogs and community forums. It's an ecosystem that users of all skill levels mostly benefit from. There are a plethora of guides, tutorials, advice and even direct assistance at every user's disposal.

Thas why WordPress is best cms for any business website. WordPress presents itself as the be-all and end-all of building a website. Put simply, you cannot go wrong with choosing this platform. If you are still not convinced why WordPress is the driving force behind successful sites, the reasons above will compel you to try this platform.

And going back to the question: 'Why WordPress?' The answer is simple: 'Why not WordPress?'

Once you tried it, there is no turning back. Definitely!

Published by Nirdesh Singh