Planning to sell your business, but don’t know how and where to start? Then you should consider hiring a business broker to maximize the value of your business.

Selling a business can be more challenging than you imagine. There are a lot of considerations from paperwork to taxation, accounting and legal matters to marketing aspects. Working with a business broker can help make the entire process a breeze. A broker ensures that everything is thoroughly reviewed and studied.

What is a business broker?

A business broker is a specialist in the field of negotiating or arranging transactions between a business buyer and a seller. If you’ve ever worked with a stockbroker or a real estate broker, the work they do is practically the same, except that their main products are different.

Reputable brokers have in-depth and up-to-date knowledge of the market and are capable of providing a realistic valuation of your business. With their connection in the industry, they know how to find potential leads. They can help you ‘package’ and market your company, and negotiate to get the best deals. They will work with you throughout the entire business selling journey – from valuation to a successful sale.

Why hire a business broker?

Some think that a business broker is unnecessary and that they can sell their company alone. Others even believe that paying a commission is a complete waste of money. Although doing things alone and keeping as much of the sale money as possible is very tempting, doing so can lose you more potential earnings.

Business brokers can benefit you in the following ways.

They know how to sell and negotiate

Unless you have experience selling businesses, chances are you won’t get as much success as you would when you work with a broker. Business selling is a unique turf. Even if you are very entrepreneurial, you might still miss out on some essential negotiation strategies that could maximize the sale price. For instance, business brokers understand the key values that buyers are looking for which they can leverage to your advantage.

They can realistically valuate your business

Valuation is one of the most complex and challenging parts of selling a business, as there is a wide range of factors that need to be considered. Business brokers can provide you with a realistic sale price based on current transaction databases and an honest assessment of your company.

They know the process

Having been in the trade for years, business brokers know the market and its nitty-gritty by heart. They understand the processes involved in preparing, evaluating, and negotiating a business. Working with them can help you avoid costly mistakes and ensure a smooth and successful transaction.

They ensure business continuity

Selling a business requires your attention. As a business owner, your focus can be dragged away from core functions towards the sale process. Divided attention can adversely impact your operations and cause disruptions, mainly when your company relies on your decision-making. An experienced business broker at, points out that rumors about an impending sale can cause undue anxiety among suppliers and consumers. This can be avoided when working with a professional as they can take over, in complete confidentiality, all the necessary tasks needed to sell your company. This allows you to focus on your business and ensure continuous operations.

They have connections

By working with a business broker, you can take advantage of his connections to reach the broadest possible base of buyers. Tapping into their extensive network and using their tools and resource spare you from the hassle of looking for potential leads and interested buyers. With multiple interested parties, there will be better competition, hence better deals. This can also significantly reduce the time needed to complete the sale process.

They work rationally

It’s not uncommon for business owners to be emotionally attached to their company. After all, it’s heartbreaking to let go of something you’ve worked so hard to build and grow. When selling an enterprise, these feelings may cloud your judgment and lead you to ill-advised decisions. Business brokers work professionally and rationally. They can help you analyze the deals realistically based on data and not on emotions.

Final thoughts

Selling a business doesn’t happen overnight. It can take a tremendous amount of time and require tedious preparation process. Aside from the actual sale process, you also need to have an exit strategy that will ensure a smooth transition to the new owner. With so many things to consider, having a business broker at the helm of the process can make things hassle-free and simpler.


Published by Lavismichel Inkel