More and more people are shopping online these days, and your competitors already have e-commerce websites. These are the two most important reasons to set up an online store and start growing your business.

 

But what are the most crucial benefits you’ll experience? Read on to find out.

 

Reaching a Global Audience

 

According to the latest Oberlo e-commerce statistics, there will be over 1.92 billion global online shoppers in 2019. That’s a huge number of people whom you can reach if you start selling online.

 

With an e-commerce website, you’ll raise brand awareness, and drive a lot of traffic to your online store. If you play all the right cards (especially concerning your keyword optimization), you’ll increase your search engine visibility, and establish a high ranking.

 

As a result, your site will start popping up among the top results in SERPs, and you’ll drive more customers to your virtual door. You can forget all about geographical boundaries, and extend your reach on a global scale.

 

24/7 Availability

 

The most significant benefit of e-commerce stores to consumers is 24/7 availability. People don’t need to wait for your brick-and-mortar store to open to make their purchases. They can buy your products in the middle of the night.

 

This convenience is precisely what made online stores take over the world. If you provide your target consumers with this convenience, you’ll start earning money round the clock.

 

Learning More About Your Customers

 

Running an online shop gives you plenty of opportunities to get to know your target audience better. There are lots of tools that can help you learn about your customers’ preferences, needs, interests, and buying habits so that you can meet them effectively.

 

You can know exactly which products your website visitors are looking at, what makes them abandon their shopping carts, and much more. With all that information, you can keep improving your store, and ensure you provide exactly what your customers need.

 

Enhanced Customer Experience

 

When you provide your leads and customers with 24/7 access to a convenient, easy-to-use e-commerce site, and you get to know them better, you’ll considerably enhance their experience with your brand.

 

By monitoring their online behavior, you’ll be able to effectively address their pain points, and build strong relationships with them. You’ll eventually inspire their loyalty, and turn them into brand advocates.

 

Lower Costs

 

Both startup and running costs of e-commerce stores are much lower than those of physical stores. It’s incredibly cheap to create a website and maintain it, and there are plenty of free tools for automating marketing and communications.

 

Speaking of marketing, you can harness the power of social media, and extend your reach ever further – for free. Even if you turn to paid marketing, your revenue will be much higher than your costs.

 

Greater Scalability

 

With an online store, you’ll be able to easily scale up or down to meet consumer demand. Scaling up your brick-and-mortar store might mean getting a bigger place to set up shop, which means higher costs. When scaling up online, the sky 's the limit, incurring almost no extra costs.

 

Protect Your eCommerce Website with a VPN

 

Making your e-commerce website safe and secure is the most crucial step to take. You must make sure that all transactions are secure, lest you risk losing a lot of customers.

 

One of the best ways to achieve this is to get a reliable VPN. Virtual Private Networks use advanced encryption to prevent unauthorized users from stealing or misusing personal and sensitive data. It means that your customers can safely purchase from you without ever worrying about potential breaches and data leaks.

 

You can also be completely stress-free, knowing that your confidential business data is safe and secure at all times. This is thanks to the encryption, but also because this type of network masks your IP address.

 

When you connect to your chosen VPN, you get an IP of one of its remote servers. That way, no one knows your real location, because it seems as if you’re on the other side of the planet. Therefore, no one can hack you, as they can’t detect you online.

 

Running any kind of business comes down to satisfying customers’ needs. Setting up a compelling, easy-to-use e-commerce website, and making sure it’s perfectly safe for online transactions, is one of the best ways to do it. So, start making the preparations today, and you’ll start growing your business before you know it.