Brand: (n) a type of product manufactured by a particular company under a particular name.

I was informed that you can clean your battery terminals by pouring a little bit of Coca-Cola on them to get rid of the excess residue.

Yet for some reason, the Coca-Cola bottling company does not choose to advertise this. They instead insist on punctuating their brand as a beverage which is tasty and enjoyable, especially refreshing when served over ice.

I have heard that toilet paper has been applied in a comedic way to write comical or whimsical notes. Yet I have never seen Charmin market their product as stationery. They continue to persist in believing that the best angle for promoting their brand is to insinuate how comfortable it is to the bum.

Isn’t that fascinating?

Even though there may be other uses, purposes or maybe interpretations of a certain commodity, they are not brought to the forefront, simply because they are either bizarre, aberrant or silly.

I, for instance, was drawn to be a believer in the Gospel of Jesus because his brand was “Love your neighbor as yourself.”

Unfortunately, I am always inundated with those who have found other uses for the Gospel, including racism, chauvinism, self-righteousness and greed.

I feel it is my job to reject this promotion, which would try to draw people to a message of hate, instead of the intended outcome of a community of mutual understanding.