Dental SEO Guidelines To Follow To Rank High On SERPs

Dental SEO Guidelines To Follow To Rank High On SERPs

Apr 30, 2020, 2:17:35 PM Business

If you want to rank at the top on the first page of the search engine results, you will need to follow the guidelines for the best dental SEO practices. You will face fierce competition as a dentist for gaining rank in the first page of Google search results, and therefore you will need to set your practice apart from your competition. These practices will enable your site to gain:

  • More visibility

  • More click-throughs and 

  • More conversions.

The best way to do so is to implement a local Search Engine Optimization in your marketing and SEO campaign.

Apart from gaining an edge over your competitors, there are also several reasons to invest in local dental SEO.

More and more patients will use Google to find local dental clinics using their computers or even their mobile phones. Google is the new Yellow Pages which is used for:

  • 20% of search queries

  • 40% of mobile searches and 

  • 97% of consumers search.

It will also result in more free traffic every month to your site as well as in your clinic when you rank at the top of Google SERP.

Lastly, local dental SEO and best practices will provide you with faster results, even within a month instead of six months.

Use short tail and long-tail keywords

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Ideally, keywords play the most significant role in SEO. These keywords can be divided into two specific categories, namely:

  • Short-tail keywords and 

  • Long-tail keywords. 

Short tail keywords are more specific and are relevant to the particular subject. For example, if you are writing about SEO, then ‘SEO’ is the short tail keyword. On the other hand, if you use ‘Dental SEO, then it becomes a long-tail keyword.

When a user searched for any information online, they use specific keywords, either knowingly or unknowingly. Apart from that, they may also punch in a few additional words into their search queries. Google will consider all these words to pull up the sites that are:

  • Relevant to these keywords

  • Provides information about it and 

  • Evaluate according to the reputation and reliability of the website.

Whether you use a short-tail keyword or long-tail keyword, both are vital for your SEO strategy. This is because Google will consider the ratio of keywords for the ranking purpose. The keywords will enable Google to determine what the content is all about exactly and index it accordingly.

Use more of social media

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You will need to have more and positive reviews for your site to rank number one on the SERP. The best way to ensure better SEO results is to make the best use of social media profiles. It can be on any social platforms like:

  • Twitter 

  • Facebook

  • LinkedIn or 

  • Instagram.

This will allow you to add your contact details and location of your practice making it more accessible to the local patients. Just make sure that your NAP details are consistent across all social media platforms. In addition to that, you must also make sure that you make the best use of the search functions that these social media channels provide you with.

Author Bio-Sujain Thomas is a freelance content writer and blogger who has written articles for several renowned blogs and websites about various uses of social media to engineer more business traffic on business websites. To know more about please visit SEO company Dental SEO.

 

Published by garry s

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