Everything a CEO Needs to Know About UI UX Outsourcing

Everything a CEO Needs to Know About UI UX Outsourcing

Every company or business is diving into technological solutions to expand its operations, increase performance and productivity. One key ingredient of many software solutions is UI/UX design, be it websites, eCommerce solutions, mobile apps, or others. So the CEOs and leading decision-makers need to understand some basic things. Knowing about UI/UX design will help them make better decisions. 

The design process doesn't happen overnight; it is a process. The people experience the final design with a finished product, and it is created after a series of tests and iterations. To simplify this complex process and hasten your understanding of UI/UX design, we have listed the top things CEOs should know about it. 

1. UI and UX are not the same. 

Often used in place of another, user experience (UX) and user interface (UI) are different. It is a common misunderstanding. But it is essential to separate the two. This might be the first time you will hear about this, but UI is a part of UX. 

The UX or user experience focuses on how functional, usable, simple, and clear a product or service's design is. It emphasizes how easy or hard it is for the user to solve a problem in the design. UI is a part of this process; it is concentrated on the visual experience and feel of the digital product. 

2. Who is the target audience?

Startup founders, design experts, and business owners often think that the target audience of their product is similar to them. This is a blunder. 

Suppose your company builds an in-house platform to store all the documents with chatting options for the employees and other features. You must see the product as per the employees and not how you would like it to be. 

Your assumption that other people want the same things as you do and have the same behavior and likings is false. Approaching UX design or UI design is not going to work. This strategy is bound to fail, many have tried it before, and it doesn't deliver the results. 

You must understand that the target audience is different from you; they have different mindsets, habits, mental models, and aspirations. Avoid making this mistake, and you will save a ton of money. 

3. Treat UX as a mindset. 

While developing a digital product, there are various deadlines to meet. Every process has to be done by a specific date so that the entire team moves on to the coding of another element. Then there is continuous testing of the codes. In the midst of all this, designers often treat UX as a process, just like everything else. Often the UX is not even the priority. 

This is where things go wrong. While designing the UX, the main thought should be an excellent experience for the user. This way, not a lot of supervision is required, and designers know what they need to do. 

4. UI is simple to get but hard to explain. 

This must have happened to you too, you used an app or landed on a website, and it just instantly draws you in. the colors, the design, the theme, everything is perfect. Now suppose you are asked to explain why you like it so much. What would you say? It is hard to explain why we want certain things and others don't. 

UI is like that; if you have to explain, then it's probably not good enough. Users must like it in the first go. 

5. Maximum 3 clicks 

There is a common saying in the UI/UX design world that every page should be accessible within 3 clicks. This is not entirely true, also not possible. Not every page on the product can be reachable within three clicks. Although it is a good rule for the information users, they need to see it first. A good example is the settings button. 

Almost all the settings have a default. And not many people pay attention to it unless they are facing an issue. So, the settings button might not be the top priority of the designers, and it's completely okay. Human attention is literally down to a few seconds, so putting the vital info in front of the eyeballs first is essential. 

6. Design for a short attention span 

Continuing on the short attention span discussion, you need to carefully present information to the users. Just what's necessary, not extra props and decoration. Today, users access everything on the mobile phone so putting a lot of information on a small screen overwhelms them. 

Also, the average human attention span is around 6 seconds, i.e., a person can concentrate on something for about 6 seconds without getting distracted. So while designing the product, ask yourself, will it grab the user in less than 6 seconds? If not, you need to think more. 

7. Lock your ego at home

This is especially true for CEOs and founders. Building a business from the ground up, they are strongly opinionated about everything under the sky. Such strong opinions that helped them build a successful career might impede when dealing with something new and act as ego. 

But ego has no value when crafting and serving a seamless experience for users. When collaborating with designers and software engineers, you need to keep your ego out of the door and work together for the users. 

8. Use real content 

The design always goes through different tests, and while testing, it is advised to use the actual content of the app or website despite dummy placeholders. Content is an essential part of the design and must be taken into consideration during the process. Place original content, whether it's text, images, or videos, so the design enhances the content right from the beginning.

Conclusion 

We hope this article deepens your understanding of UI and UX design. 

Ready to start designing a new app or website for your company? If you need any help, our UI/UX design company is always here to assist. 

Published by Giselle Shira

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