How To Boost Your Ranking member On My Trending Stories
Seo Expert And working as Advertising Manager at SolutionHow
However, certain fundamental principles remain unchanged.
For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines, but keywords are still essential.
Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.
With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?
And, seriously, what are the truly best SEO tips that’ll lead to results?
Both B2B and B2C marketers want more search leads, because they carry a8.5X higher chance of conversion than an outbound lead.
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become extremely popular, generating thousands of new leads, from organic search, for Brian.
This article may not be as in-depth as Brian’s. Nor will I be answering all of the questions raised above. Instead, I want to show you the 10 most important SEO tips that you need to know right now.
Let’s get started:
1. Remove anything that slows down your site.
Page speed is a critical factor in SEO.
In the past, you could get away with a slow-loading site. I can recall a time when I had to wait for about 5 minutes before a popular news site fully loaded.
I’m sure you can relate to that.
That’s never a good experience, but it’s the kiss of death in today’s marketplace. A slow page can frustrate the user experience and ultimately discourage people from buying your product.
Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss in conversions.
In the mind of potential buyers, a slow site is an untrustworthy site. Period.
Page speed is vital, both to users and to search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.
On April 9, 2010, Google included site speed as one of the all-important ranking factors.
This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.
According to the search engine giant’s internal studies, when a page loads slowly, visitors spend less time there. On the other hand, faster loading pages reduce operating costs and improve user experience, among other benefits.
Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need.
Also, declutter your sidebar and put only essential widgets there.
To learn how to get more out of search engines by improving your page speed, see the resource pages below:
2. Link to other websites with relevant content.
Linking out to other blogs is critical to growth,
says Brian Clark, founder of Copyblogger Media.
To most people, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy.
According to Rand Fishkin, founder of Moz,
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.
If you’ve been reading my blogs, you’ll notice that linking out to other sites is my custom. Whenever I write a new post, I reference other trustworthy sites, where appropriate.
You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.