In a new ad commercial, Pepsi appointed supermodel Kendall Jenner as its face. The ad features Jenner striking some sizzling poses for a photoshoot when she witnesses a bunch of protesters going by, calling for love and peace. The model abandons her shoot, switches from top-notch glam gear to everyday denims in the blink of an eye, and goes on to hand one of the police offers a can of Pepsi. The officer then breaks into a wide smile and the crowd cheers on. Pretty sweet, right? Apparently, that’s not what most of the critics thought.
According to the critics, the ad has allegedly been based on recent protests over police brutality against black people in America. And with that in mind, they have deemed the commercial insensitive and have condemned it for painting a “privileged, white” supermodel as a peacemaker between civil rights activists and police.
After Pepsi uploaded the ad on their YouTube channel, people took to Twitter to voice their opinion. Some even pointing out the uncanny similarity between Jenner and a picture of Ieshia Evans who was charged by riot police in Baton Rouge, Louisiana in 2016. Take a look.
Kendall Jenner: Can I copy off of you?
Iesha Evans: No.
Kendall:* Looks over shoulder anyway*
Damn that. I'm getting this Pepsi money. pic.twitter.com/NUXwCZnM7p
— C I L L My Landlord (@GuruBluXVIII) April 4, 2017
Daaaaamn. I forgot my Pepsi at home pic.twitter.com/M3Up1eRa37
— Luisa Haynes (@wokeluisa) April 5, 2017
I can't believe Kendall Jenner stopped police brutality with PEPSI! We have achieved world peace, guys!
— SPUTNIK (@ponybon) April 4, 2017
In a statement, Pepsi said: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony. We think that’s an important message to convey.”
Published by Hungry Forever