Follow Author 
The ways of marketing are changing rapidly and are likely to change further in the future. Presently, digital marketing reigns supreme when it comes to business promotions and reaching the target audience in the most effective manner. However, digital marketing is an umbrella term that holds multiple marketing techniques.
Some digital marketing techniques hit the bull's eye within a short time while others don’t even come close, even after months of their application. Though, there’s no denying the fact that digital marketing can help businesses boost their sales and growth; it’s imperative that the startups choose the right technique to achieve their business goals.
Let us check out some of the most popular and effective digital marketing strategies that are bound to work for startups and small businesses.
Social Media Marketing
Social media marketing is one of the most popular techniques that businesses use today to increase their exposure. Advertising on social media is the best way for new companies to gain exposure and find potential customers.
Social media also helps you to find your target segment and approach your target customers. So your time and efforts are not wasted in approaching the irrelevant audience. Moreover, advertising on social media also helps to improve your ranking on various search engines.
However, there are various social media platforms, and all are not suitable for every type of business. You need to find where your target customers hang out the most and use it for marketing.
Search engine optimization
SEO (Search engine optimization) is the most important technique in digital marketing. All the established businesses have their websites, and they need to rank them on the search engines. Even the new companies should create their website and use the SEO techniques to rank it well on search engines.
It is best to take help from an SEO expert than to do it yourself if you want to rank your website soon. SEO not only ranks your site but enables you to use relevant keywords using which your potential customers can search your business online.
Influencer marketing
Influencer marketing is the latest in digital marketing and is gaining popularity due to the speed of results it offers. The concept involves hiring an influencer with mass followers to promote your business. It is inexpensive than other forms of marketing strategies.
Most big brands like Coca Cola and Pepsi hire celebrities for influencer marketing that costs them too high. However, small business and startups can hire an expert in their niche with a massive fan following. People love to listen and follow the advice of influencers, and they trust your business when an influencer tells them about it.
Pay Per Click
PPC (Pay per click) is a way of using search engine advertising to attract ready-to-buy customers to your website. It is a powerful technique that you can use to gain customers and boost your sales. There are many benefits to using PPC advertising.
The primary advantage of using PPC ads is that you pay only when a customer clicks on your advertisement. It helps you to approach your customers at the right time when they are ready to buy. Moreover, you can control how much or how little you want to spend on PPC advertising.
PPC campaigns can exhaust your budget quickly. So it is better to study the Pay per Click advertising in detail before using it for your business. You can also take help from a PPC expert to generate more conversions than clicks.
Content marketing
Content marketing is essential for every business in today’s world. Everything that you see and hear in online and offline advertisements is content. Businesses use the content for marketing in the form of text, images, and videos. To use content marketing businesses need to create useful content that can guide people and solve their problems.
For example, writing useful articles, blogs and product reviews that can help customers to choose a product or service. You can also create videos to guide and solve the problems of people. Content in any form of text, infographics, and videos can help attract traffic and generate sales. It helps in building your brand and also builds credibility and authority.
Retargeting Ads
Retargeting means showing relevant advertisements to people who visited your website at least once. When a person visits your site, a JavaScript file (cookie) is placed in their browser. When that person visits other websites relevant ads are shown to him/her based on the web pages he or she visited on your site. Using the retargeting ads, you can convert those customers who previously showed interest in your products or services but didn’t make a purchase.
Final Words
The above points are the top ways of digital marketing that are helping small businesses to grow and build an audience. In addition to the above methods, there are more techniques like viral marketing, affiliate marketing, e-mail marketing that startups can use to grow their business.
The primary advantage of digital marketing is that all the techniques allow you to measure the effectiveness and success of your advertising campaigns and make changes for improvement anytime.
Published by Janice Cook
