We all know that food is the basic necessity of all living beings. We all work so hard throughout our lives to keep our bodies nourished and to lead a healthy life. From the time of first food production, food has been transformed into various forms to suit an individual’s need. The food market is growing tremendously ever since.
Food marketing plays a vital role in bringing the producer and the consumer of the food together through a series of market-oriented activities. Various agencies in the market work hard to ensure that the food product is launched and delivered in a way that it appeals and benefits the producers and the consumers.
So, what do we do in food marketing? Well, Food marketing activities involve food processing, wholesaling, retailing, service, and transport. It includes all the events that take place between the product completion and its purchase by the consumer. Food marketing is different across countries as various laws and regulations govern them. These include cultural, socio-economic, political, legal, environmental, and technical differences.
Pricing of the product is a considering factor. While pricing, the manufacturer must consider the percentage that the retailer adds to the product. The amount of this percentage differs globally. This percentage must settle the expenditure on production, packaging, shipping, storing and selling the product.
Another big factor is advertising or promotion, where these agencies play a pivotal role. If your product is not advertised well and has not been able to reach or appeal consumers, its sale is deemed to suffer. Promotion can also be done in-store, out-store, and on the packaging apart from the advertisements on the television and print media. Try to reach maximum potential to increase the chances of sales. Many food brands spend a massive sum of money on the quality and advertisement of the product to ensure its successful adoption by the consumers.
It must also be made sure that the product is displayed in the best possible manner. The products must be kept on the front shelves or display units, where they can be seen and reached easily by the consumers.
The food marketing agency sees that the product makes such a rapport with the consumers that they stick to it even if there are lucrative offers from the other brands. A brand is considered successful when its consumers are satisfied with its product and show brand loyalty. It is only then that the food company can launch other products successfully into the market.
A food marketing agency provides the following services:
• Market research along with the assessment opportunities
• Research about the target consumers
• Development of strategy
• Introducing the product to the buyers, the partners and the distributors
• Programme marketing
• Training, workshops, and consultation regarding export
• Management of sales, marketing, and feedback
• Sourcing different services for the buyers
So, we have seen how important is the projection and the distribution of the product. These agencies take care of all the procedures required for the launch of your food product onto the market in the best possible manner.
Published by Jason Roy