The 7 Best Charts & Graphs To Help You Make Better Business Decisions

The 7 Best Charts & Graphs To Help You Make Better Business Decisions

Oct 11, 2023, 5:17:25 PM Business

In today's data-driven business landscape, making informed decisions is crucial for success. Data can be overwhelming in its raw form, making it essential to use effective tools for analysis and presentation. Charts and graphs are among the most powerful tools in a decision-maker's toolkit. They simplify complex data, making it visually intuitive and easier to understand. In this article, we'll explore the seven best charts and graphs to help you make better business decisions.

1. Bar Charts

Why: Bar charts are versatile and effective for comparing data across different categories or groups. They are ideal for highlighting disparities and trends.

How to Use: Utilize bar charts to compare sales figures for different products, analyze performance across various departments, or showcase survey responses by category.

Example: A bar chart can reveal which product line is generating the highest revenue or which department has the most significant budget allocation.

2. Tree Diagrams

Why: Tree diagrams are a powerful tool for visualizing hierarchical relationships and structures within a complex system. They help in understanding decision-making processes and exploring various scenarios.

How to Use: Create tree diagrams, using a tree diagram maker to break down complex decisions into clear hierarchies of choices and outcomes. They are particularly valuable for assessing options, weighing probabilities, and managing risks.

Example: These diagram can be used to analyze the decision-making process for expanding into new markets, outlining the various factors that influence the final decision.

3. Line Charts

Why: Line charts are perfect for tracking trends over time. They are particularly useful for historical data analysis and forecasting.

How to Use: Employ line charts to visualize sales trends, website traffic fluctuations, or stock price movements over a specific period.

Example: A line chart can display monthly sales figures, enabling you to identify seasonal patterns and plan accordingly.

4. Pie Charts

Why: Pie charts provide a clear way to represent the composition of a whole, making them useful for displaying percentages and distributions.

How to Use: Utilize pie charts to showcase market share, budget allocation, or the breakdown of expenses in a budget report.

Example: A pie chart can illustrate the market share of different competitors in a particular industry, helping you identify opportunities for growth.

5. Scatter Plots

Why: Scatter plots reveal relationships between two variables, making them essential for identifying correlations and outliers.

How to Use: Create scatter plots to examine the relationship between advertising spending and sales, or to identify outliers in a dataset.

Example: A scatter plot can show whether there's a correlation between the number of hours spent on customer support and customer satisfaction scores.

6. Histograms

Why: Histograms are used to visualize the distribution of a single variable, making them invaluable for understanding data frequency.

How to Use: Employ histograms to analyze customer age distribution, employee salary ranges, or website page load times.

Example: A histogram can depict the distribution of customer ages, helping you understand your target demographic better.

7. Gantt Charts

Why: Gantt charts are excellent for project management, as they provide a visual representation of tasks, timelines, and dependencies.

How to Use: Use Gantt charts to plan projects, allocate resources, and track progress over time.

Example: A Gantt chart can show the timeline for launching a new product, highlighting key milestones and their dependencies.

Tips for Effective Data Visualization

While these seven charts and graphs are powerful tools for making better business decisions, it's crucial to ensure that your data visualization efforts are as effective as possible. Here are some tips to keep in mind:

Know Your Audience: Tailor your charts and graphs to your audience's level of expertise and familiarity with data. Make sure your visualizations are easy to understand for all stakeholders.

Choose the Right Chart: Select the chart or graph type that best fits your data and the message you want to convey. A mismatched chart can lead to confusion.

Label Clearly: Always label your axes, data points, and legends clearly. Proper labeling ensures that your audience can interpret the information correctly.

Use Color Wisely: While color can enhance your visualizations, overusing it can clutter the chart and distract from the message. Use color purposefully to highlight key points.

Keep it Simple: Avoid unnecessary complexity in your charts and graphs. Simple, clear visualizations are often the most effective.

Update Regularly: In a dynamic business environment, data changes frequently. Ensure that your visualizations are updated regularly to reflect the latest information.

Interactivity: In the digital age, consider adding interactive elements to your visualizations when appropriate. Interactive charts allow users to explore data further and gain deeper insights.

Seek Feedback: Test your visualizations with a small audience or team members to gather feedback. This can help identify areas for improvement.


Charts and graphs are powerful tools that can help you make better business decisions by simplifying complex data and revealing insights that might be hidden in raw numbers. By choosing the right type of visualization for your data and following best practices for effective data visualization, you can empower yourself and your organization to make informed choices, drive growth, and achieve success in today's data-driven business landscape. Whether it's a bar chart, tree diagram, line chart, pie chart, scatter plot, histogram, or Gantt charts, each visualization has its unique strengths that can be harnessed to gain a competitive edge in the modern business world.

Published by Jay Ripton

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