Call it ‘online journaling,’ ‘weblogging,’ or simply ‘blogging.’ Gone are the days it was called ‘writing in my diary,’ which we kept under lock and key, stacked away where no other person could find it. Nowadays, we write in our own journals for others to find and (gasp!) read.
Blame it on technology. Due to social media, weblogs emerged out of people’s need to be heard and seen, and to return to others the favor. It’s neo-exhibitionism and -voyeurism in a more positive context.
Everyone can now have his own blog. A web content writer like you, however, is not everyone.
Creating Your Brand
Brand awareness is the key to landing projects. You don’t just write and hope what you’ve written is good enough. “Good enough” is not good at all if it fails to capture and keep your intended clients’ attention.
Let them know that if an article is by you, it’s all about originality, credibility and quality—YOUR brand. That will definitely keep them interested in getting you especially when they outsource article writing.
Always keep that in mind when you are blogging. By now, you’ve heard of the famous line “Content is king.” Concentrate on that, make it your blogging mantra.
Meanwhile, a part of building your brand is to make sure you are doing things properly when you blog. This is important as many employers do tend to check how applicants “behave” when they don’t think the employers are looking.
They want to make sure it is really you who have written the samples sent them, if you can be trusted with company information, if you can do more than write content,…The reasons are for them to know and for you to find out, hopefully, not the hard way.
Becoming a good writer isn’t just through writing well. Half of it is practical know-how, common sense and discipline.
Blogging Ethics 101
As a blogger, there are several things you must remember and that are listed below. These are quite important, considering that as a web content writer, writing is your life and, most probably, your bread and butter. You’ll want to look as professional as possible.
1. Post more articles rather than photos and videos of yourself so that clients can have a look-see on your potential as a writer, not as a photographer, filmmaker or party animal. Not to go off-tangent here, be careful with what audio-visuals you choose to share either. Wholesome is the word.
Remember, this is the word to follow when posting stuff in your social media accounts as well. If you’re going to be unwholesome, make sure you keep your account private. Stay hidden from prying eyes.
2. Blogs are often where some share private thoughts and vent their spleen on various angsts. Well, it’s your blog so you can do that, but if you want to be taken seriously, don’t. Treat your blog as your own business, ergo, professionalism and discretion are in order.
Write less about your emotional baggages. In fact, reserve that for a more personal, more private blog.
3. Be trustworthy. Prospective clients, for instance, won’t be impressed by you dishing out dirt and trade secrets of past employers.
4. Never plagiarize. In a comment somewhere, somebody shared “…what you can do is pick up the content from that website and modify its language so that the language that appears on your blog does not match with it. So you get your content as well as escape from plagiarism.” Uh, not really.
Clueless or just plain evil, I don’t know. Changing clothes, however, does not change who you are. So plagiarism is still plagiarism, no matter how you dress it up. Any self-respecting writer will never do this and try to fool himself. If you’re worth your salt, you”ll be a decently working professional. It gives that pop-culture born phrase “Honest to blog!” a whole new meaning.
5. Don’t be a snob. Reply to comments to your posts. If others find time to read what you’ve written and comment, say even a simple “thank you.” That’s being respectful, showing appreciation and a sign of professionalism.
Don’t be afraid to read and comment on others’ posts either, although always make sure you comment wisely. That can widen your network and build up your reputation as a credible writer.
Very easy tips, really, but highly important. So keep to the right and you’ll never go wrong. You can only get better.
Before anyone reacts violently and say we should blog what we want to blog about, let me say that first, I agree with you (as long as it’s not any kind of discrimination), and second, the target audience for this (though not strictly just for them) are web content writers. That said, I personally think that non-writer bloggers can learn a thing or two from this as well. Hope you did, guys!
If you have any comments, just add them below or email me at firstname.lastname@example.org.