Latest studies by Coresight Research reveal that the women’s plus-size apparel market is growing faster than the overall US apparel market and it is expected to keep on growing. It is then not a surprise why retailers see a huge opportunity in this previously ignored plus-size clothing industry.
This growth can be attributed to several factors including the fact that plus-size women have become more vocal in expressing their desire for more fashionable and trendy clothes in the same fabrics and styles usually only offered in smaller sizes.
These days, even top retailers are widening their selections to cater to the demand. Below are some of the latest plus-size clothing trends.
Shopping for lingerie can be tricky for a lot of women but more so for full-figured ones who, until recently, had grandma-type undergarments as their only choice. Thankfully, current lingerie trends show brands such as Calvin Klein, not only introducing more bras in sizes 40DD and beyond but also expanding their offerings.
Plus-size women now have several options that are trendy and fashionable but at the same time celebrate their natural curves instead of trying to hide them. There are more strapless designs, colors, and lace, enabling women to feel sexier and more confident with their bodies.
The scariest thing a full-figured woman has to shop for is usually swimwear because it exposes her body to the public. In the past, they've had to contend with unflattering bathing suits because they were the only choices available.
These days, plus-size women are more confident showing off their curves in bathing suits because there are more beautiful options. In fact, more and more of them are even modeling swimwear both on the runway and on magazine covers. Latest designs in plus-size swimwear are on-trend and include designs such as the knot front, crop top, and one shoulder among others.
The activewear market has been soaring over the past several years with American plus-size brands increasing their activewear products by a whopping 77% this year.
A review of the current trends in plus-size activewear shows a lot of comfy fit styles such as sport knit capris and straight leg pants. As far as color goes, dark shades, as well as purples and pinks, are on-trend. For prints, florals are what's being pushed these days. The top sellers though are racerback jersey tanks, V-neck tops and sports bras with a fashion element. Mesh paneled leggings, active zip hoodies, and fast-drying long sleeve zip jerseys are likewise in demand.
A pair of well-fitting jeans is a staple in every woman's wardrobe. You can dress it up or down depending on the occasion. Thankfully, brands such as Good American and Slink Jeans, have come up with designs that accentuate a plus-size woman's curves and more and more of them are coming out in the market.
The trendiest pieces of denim these days include super skinny dark wash jeans, colorful denim, bold prints and embellishments, side stripes, wide leg, and distressed denim.
Clearly, plus-size fashion is getting better every day. Curvy women can now be more confident in dressing up and flaunting their own sense of style.
Published by Joseph Nicholls