In their quest to boost their leads, sales and site traffic, local ventures can employ a number of online marketing options. The traditional options may not be market savvy. Again, there are revolutionary web based alternatives that can leave you confused. The good thing about local search engine optimization is that results will always come forth. The mobile trend though is making it crucial for local web businesses to fine tune their mobile arm to help them rank high in local search SERPs.
Build Your Local Listing Pages
The good thing about building pages for local search is that it’s never too complicated. You need to be visible on local listing directories. You need to have a believable profile and the Serp rank tracking should show that you are indeed who you say you are. Once you fulfil specific requisites on listing directories, the stage is all set. It’s advisable that you check out other local and industry specific directories that present opportunities. The catch is to have consistent info in all your profiles.
Locally, a blog can do you more good than you think. Create and post impacting content that addresses the needs for local prospects. When you post consistently, you are sure to enhance your local search visibility. The better if your blog posts come with quality content that feature local keywords and business relevant terms. If you know how to keep the readers longer on your blogger, the more likely that they will go on to buy. Consider having social share buttons so that your content is accessible via social media.
Make Sure Your Website is Optimized
On-page optimization is crucial, if you want to be on top of local search. You can rank if you have a robust on page optimization strategy. To make sure you don’t miss out, all on-page factors need to be addressed. In fact, you need to do it even before you go for link building.
Have Mobile Friendly Website
If you are operating with a view to succeed on local search with a conventional website, you are in for a rude shock. Today, mobile has revolutionized all manner of search marketing. There are hundreds of local searches being done on mobile. If you cannot provide prospects with the opportunity to find you on the smaller screen, your competitors will carry the day. Make sure that the mobile website is easy to navigate. Don’t scrimp the budget to go responsive; it will pay back in the long run.
Ask Customers to Leave Reviews
On the local scene, customer reviews and testimonials will do you a lot of good. Always ask your happy clients to leave behind a positive word about your brand. If the local prospects perceive you as a credible brand, they will have every reason to follow or convert. Remember, forcing, skewing or bribing for reviews will only hurt your endeavor. If your service quality is excellent, customers don’t need incentives to leave snappy sentiments that tell others that you are the best in the locality.
Your local search requires a consistent business name, address, and phone number details. You might have to fill in a few profiles on different directories. Don’t provide details that have discrepancies. It could send the wrong message to prospects, who want to associate with you. When local customers build confidence in our brand, Google will notice it.
Customer-Centric Social Media Platforms
Social media is more than an option, if you want to excel in local search. Even though it has its benefits, don’t try and be on every fathomable platform. Choose the one where you know your target audience loves. Not every platform will suffice, but you need to engage your customers on a consistent basis regardless of platform. It’s advisable that you provide all manner of content – visual and graphics as long as they make the desired impact. However, don’t overwhelm your audience with too much of the chosen content. Give them time to digest and react to it.
Enhance User Experience
Whereas you need great content and visuals to make your site appealing, don’t forget to streamline user experience. The faster a user is able to navigate and find your calls to action, the better. Slow page loading will send your customers the other direction. You want to drive potential customers to act. You will benefit if it’s easy for them to take the desired action.
Published by Kaushal Shah