The Australian Media Industry has seen great growth over the last couple of years because of the explosive growth of the internet platforms. Over the last couple of years, online platforms have grown massively in Australia. It is estimated that over one hundred and forty million unique visitors make their way to sites hosted in Australia each month, which makes it one of the biggest online markets in the world.
This article will be exploring some of the methods and trends being used by the Australian Media to promote themselves and their content.
The Australian Media is largely Newspapers, magazines and journals. Their core function is to inform, provide information to the public and to entertain. Many of the online platforms available today were not around when these publications first began. Many publishers have adapted by focusing on information-based platforms such as e-books, news, business and interactive portals that are easy to use and where consumers can interact with one another. The proliferation of these new types of platforms has created a greater need for news organisations to adapt their techniques and news organisations are making the changes to stay relevant in an increasingly digital environment.
The rise of social networking sites such as Facebook, MySpace and Twitter have also had a significant impact on the way news businesses operate. Social media allows users to form and organise relationships, and these connections can spread quickly and widely. As a result, news businesses, in particular newspapers, have had to change their focus from purely print based content and have developed a web-based platform to generate revenue.
Many newspapers have embraced mobile apps to complement their website, which allows their customers to read their content wherever they are.
Some of the most innovative media companies in the world now focus entirely on multimedia and virtual reality. Australia is leading the world in the production and distribution of this cutting edge technology. Video news, in particular, has been embraced by news organisations across the globe.
These websites allow users to watch news stories and videos while travelling or working on the go. News outlets have used this technology not only to create content that can be instantly shared, but to enhance the experience of reporting by providing interactive features that streamline the process for the viewer.
The Australian media industry is leading the world in the creation and implementation of online social communities.
The establishment of a dedicated group, the Association of Online Tech News Publishers, helps the industry establish itself as a legitimate and influential force in the global community. The association publishes a regularly updated list of its member members and the country's leading independent and investigative online news websites. The AOPN has also begun the process of creating a Code of Ethics to guide the industry.
Social media has become a major influence in the Australian economy and policy framework. As Australia enters into its role as a founding member of the Asian economic powerhouse, the country's position in the global spotlight will grow even further. The country already holds an influential position in the Australian media market due to its major ownership of shares in two of the biggest internet companies, Telco TV and Fairfax Media. The companies are among the first in the world to combine the best of traditional media with the innovative medium of the web. The impact of social media has impacted positively on both companies' revenue and stock prices, causing both companies to expand their market share in both digital and terrestrial TV.
The Australian media companies that will emerge strong from this year's World Cup will likely feature a diverse portfolio of roles and responsibilities. The most prominent player will probably be Fairfax Media, which will retain the publishing rights to a wide variety of business and consumer publications. This portfolio will also extend to online publications, including a daily online news website and a business reporting platform that produces investigative reports. Other potential players include News Corporation Australia, which will be expanding its portfolio into the print industry, as well as publisher of the Financial Times and Guardian Australia.
As the country prepares for another international competition, the Australian media landscape looks more diverse than ever before. With a strong sense of news content and a knack for fostering original stories, the Aussie media companies will stand out from the crowd this time around. As the World Cup approaches, there is no doubt that the strength of the Australian media will shine through in the coverage of the sporting events and general news content. With strong commercial backing and a diverse portfolio of media outlets, the next few years will see this dynamic nation propel itself quickly into the international spotlight as one of the leading nations in the world for media diversity.
Whether the 2021 World Cup is a success or a flop remains to be seen, but one thing is for certain: the Australian media will not miss a beat as it strives to maintain its reputation as one of the most trusted sources of news and information.
Published by Mark Fuller