If you want to make sure that your site is generating a huge amount of traffic daily, you should think about improving the web design of your website in terms of current trends that lead toward practical and simple solutions. It is very important to understand basic rules of proper web design and apply certain fonts, images and covers that can make the difference between successes and failure.
One of the most important elements is to have a professionally designed logo that will capture the attention of visitors. If you are not a professional logo designer, hire someone to do a perfect job for you. Remember that a good looking logo is an important, almost crucial part of your branding, so be sure to place it on a nice, dominant part of your homepage.
You should use a high-resolution image with vivid colours. The best possible place for your logo is the upper left corner of the site. Be sure to place a link to your homepage on every logo you place on regular pages. Navigation is also a huge issue in web design and you should concentrate on developing practical and intuitive navigation that will naturally direct users toward desired content.
Current trends is to place navigation in a horizontal bar and place secondary navigation just underneath the primary menu. Intuitive navigation is very important and you should try to design your navigation layouts to be very practical, not confusing.
Minimalism works well
Do not put many links to less important pages that would distract users from important content, rather place important information at the bottom of a page. Some designers are making a huge mistake by creating visually overloaded web presentations. You should make sure that your pages do not create visual overload in the form of animated gifs or lots of graphics.
“Your design should be lean, simple and practical.” says Lauren from Web Design Perth. “You should also keep paragraphs very short, a single paragraph should be no more than six to seven lines. Try to create enough space between images and text.” she added.
If you follow this advice, viewers will have more space and time to absorb all of the features of your presentation.
You should pay special attention to layout that will keep users focused on the content. In that sense less is more, graphical elements should not distract users from call to action. You should use specific colours and a neutral colour palette is the best possible option.
Color is important
You can also place small dashes of colour to highlight the most important content, however your presentation should be clean and modern in terms of appearance. Do not forget to use a colour palette that pairs your logo design.
If you are using a lot of graphical elements, you should invest in professional photography or purchase professional stock photos. Photography should present your message and create emotional connection with written content.
Don’t forget to consider search engine optimisation
A lot of SEO tips that you may find on the Internet are unfortunately outdated and to solve this problem we collected the best up-to-date SEO tips that you can use for your site optimization. The most important SEO optimization trick nowadays is related to content marketing.
What is content marketing? Well, simply said content is only important when it comes to search engines. If you have unique and quality content on your website you will naturally become highly ranked by search engines because modern algorithms for indexing are based upon content while older algorithms were based on metatags or keywords.
Therefore, you should try content marketing by sharing original and interesting content. It is the simplest way to gain web traffic and relevant ranking. Try to make informative and actionable content, do not hesitate to search and focus on relevant, frequently searched queries.
Research is very important and it can contain three main components, determining current demand for specific content, identifying competitors’ content and creating original and unique content based upon research.
Optimizing and marketing your original content is much easier if you have research results that will guide you in this process.
Measure your success
After some time, you should otherwise be content and measure your success. Compare bounce rate, page visits, usage data and engagement rate to determine aspects of the content that can be improved.
Try to understand the principle of link attraction, branding and lead generation related to content and plan future content development. Use relevant data to re-optimize your already existing content.
Original content is the most important because if you’re ranking solely with keywords and generic content people who are doing research will dismiss your page and it will bring negative feedback. Try to combine social networks in one service, so when you publish new content inform anyone interested via Facebook, YouTube, Instagram etc.
Promote your content and distribute it on blogs, interviews, columns, presentations. Such an approach will drive constant traffic to your website. To ensure high-ranking of your site use keyword variations based on your Analytics or relevant search queries.
When creating such content, it is important to write completely and to present information in an interesting way. Examine the topic and anticipate your reader’s needs. Try to explain your topic in a simple way and be sure to use original content. Try to make a rich context material that will help search engines to understand what the page is about and indexing will be much easier.
It is also important to understand the proper relationship between article length and the number of links visited by users. Remember that the optimal SEO number of words per article is a minimum of 1,000 words.
Published by Miller