Video content is what every business needs right now. Video marketing has grown to become one of the most powerful and affordable ways to communicate. According to a study, it is estimated that the average person watches more than 100 minutes of online video content every day. Thus, every 92% of marketers who use video say it has become one of the most essential elements of the marketing strategy. A commercial production studio can help curate the best videos for any company.
However, there are many companies for whom video content is still new. It means diving into an alien world of different terminologies. Moreover, as there are many options available, it can be really hard to figure out what types of videos are the best fit for the business. So, here are some of the best formats to look forward to:
Types of Commercial Videos That Can Be Beneficial For Your Business
Explainer video: Want to explain how a product or service works or what your business does? An explainer video can really help. An effective video can manage to do this in a short but engaging way. It should get across the practical advantages of various products or services. This is what makes them such an efficient video for marketing. Animation is one of the best formats for explainers.
Product video: With a wide range of purchasing decisions made online, good product videos play an important role in converting online visitors into customers. They aim towards showing off a product or service in a beautiful way that goes beyond what text or static graphics can easily achieve.
Onboarding video content: The way we work is changing and so is the way we are hiring people. Now, instead of sending a new starter pack of different company blurbs and brochures in the post, provide the link to an onboarding video. It is one of the friendly, informative, and inspiring ways to welcome them into a company.
Promotional video: These are some of the videos that have a specific goal. This could interest the viewer to buy a product or sign up for a particular service, newsletter, or petition. The aim of the promotional video is basically on achieving that end goal. You can easily get the viewer to buy a product or sign up for a service, newsletter, or petition.
Company culture video: Behind different products or services that the business provides, it is important to tell the audience about what they do. Here comes the importance of a company culture video that aims to communicate. It is one of the best ways to convey the attitude and ethos that make up the culture of a business.
Testimonial Marketing videos: When somebody is considering a purchase, they want reassurance. With the help of a testimonial marketing video, you can deliver the same to your customers. It lets them see a real-world example of the product or services they are thinking of buying, r investing in. With the help of a testimonial video, one can achieve that. It is all about seeing a product out in the real world and hearing the reassuring experiences of a recent customer.
Social video content marketing: Social media networks offer incredible opportunities for video marketing content. It is a simple as well as an affordable way to get the videos out there on Facebook, LinkedIn, Twitter, Instagram, and other social media channels. A social media video has to be designed to survive in an environment where the users are scrolling through hundreds of posts every minute.
Internal training video content: An internal training video needs to be quite engaging to ensure that the information shared with the workforce is quite detailed. Here, you can enjoy the details on new product lines or communicate important compliance and safety policy information. Workers can easily have access to the internal training videos wherever they have an online connection.
Many other video formats are available to engage customers. Visit the website of the best companies to ensure that you have the right video for your internal and external purpose.
Published by Nalini Ranjan Pandey