UX design or user experience design is not the same as web design and has gained relevance thanks to the evolution of smartphones.
We have mentioned the importance of considering the user in web page design, but it is now that it is given the importance it deserves.
We could say that web design concentrates on design without considering this essential part of the interaction between technology and the user.
It is more focused on the aesthetic part that we have already mentioned: colors, that the brand book is followed, the generation of buttons, etc. You can check out Fort Lauderdale Web Design.
Instead, UX design focuses on improving the relationship that the user has both with the website and with the products and services of the company.
Not that there is a better or worse type of design. But with the evolution of the Internet and technology (as well as inbound marketing strategies), the user experience has become a fundamental element in the creation of web pages.
More and more designers decide to study and delve into UX design to generate more complete designs and be able to work even more closely with the development team.
Types of web design
Speaking of UX design, we could say that there are two types of web design, at a general level.
The responsive and the adaptive. Responsive and adaptive designs - by their English names - are different from each other, although they often get confused.
Both methodologies respond to the way in which we have learned to interact with the internet and that is why they have evolved respectively.
The main characteristic of the adaptive design is that it is "fixed", that is, that a design is generated depending on each device.
Today it is known that not everyone has the same needs when browsing on computers as on their phones, and also that they are different proportions and sizes.
This means that each design is independent of each other . The arrangement of each element will vary depending on the device for which the design was created.
Formats and pixels are fixed and even easier to load (meaning loading time can be shorter).
As it is a fixed design, it can be considered as simpler since it does not need much code.
The responsive design, unlike the previous one, adapts to each device, that is, it is the same design that is automatically restructured depending on the device where the site is accessed.
The objective of this restructuring is that all the elements can make the user experience the best, taking advantage of the spaces and characteristics of the device so that the content of the site is accessible and readable.
Being a bit more complex, this type of design uses different CSS style sheets and may require a longer loading time. The measurements are proportional and vary according to the screen.
This design has become almost the norm (although it depends on the budget and the needs of each one) in the industry.
Published by Edna Duran