Drake's reasonably recent song is fitting as the title for this post, especially considering his new "romance" with Jlo in December.
He has supposedly gifted her a $100, 000 diamond necklace.
Both stars have posted "couple" pics on their IG accounts.
This "relationship" has caused a lot of talk in the last month.
Love must be in the air for Canadian artists, since not long after, the Weeknd was spotted kissing Selena Gomez at a celebrity hot spot.
Everyone began speculating...
Selena Gomez was referenced on the singer's new album:
'Ooh, she mine, ooh girl, bump a line Angelina, lips like Angelina Like Selena, a** shaped like Selena.'
She also posted a photo exposing her "posterior", in which her photographer friend, Mert Alas, tagged The Weeknd on Instagram.
The Weeknd's last high profile relationship to model Bella Hadid has ended in late November 2016, citing conflicting schedules as the reason for the split. An E! News source claimed that Bella and Abel"are both still very much in love with each other," and "they know they needed to officially break things off for a while.".
It seemed that they were quite serious; dating for two years, they travelled together, he spent time with her family, and seemed loved by her stepdad David Foster.
So, two months later, him moving on so quickly in the public eye can come off as a little distasteful.
To the average reader, all of this is mindless celebrity gossip.
However... let's examine the situation with a strategist mind:
The Weeknd's Starboy album was released on November 25, 2016.
He was spotted kissing Selena on January 11th 2017.
Selena posted her scandalous photo on January 12th 2017.
E! News published an article titled "Selena Gomez's Comeback Year Is in Full Swing" on January 13th 2017.
Was Selena's name incorporated into the Weeknd's song as part of this huge publicity plan?
Why would Abel and Selena pick a celebrity location for a date, the choice has"planned photo op" or "wanting to be seen" written all over it.
The E!News article framed Selena in an amazing light, claiming that 2017 will be her year. It was also posted in a timely manner, after the Kissing and the A$$, carefully timed photos.
So... are these truly "blooming relationships", or is this excellent Public Relations strategy?
Who came up with this genius PR campaign to revive Jlo's and Selena's careers?
Chances are that some 2017 chart topping songs will include: Jennifer Lopez ft. Drake and Selena Gomez ft. the Weeknd.
2017 is off to a good start for Canadians.
December: Drake and JLO
January: The Weeknd and Selena Gomez
February: Justin Bieber and ?
Let's remember that love does exist, it might not come with a diamond necklace or your name in a hit song. It is raw, and unexpected, and we may not always be ready for it.
Published by Nina Ambros