What is IGTV and How to Use IGTV as a Great Marketing Tool?

What is IGTV and How to Use IGTV as a Great Marketing Tool?

What is IGTV and How to Use IGTV as a Great Marketing Tool?

May 5, 2022, 2:45:02 PM Tech and Science

IGTV is Instagram's new long-form video platform. It allows users to upload videos up to an hour in length, which can be watched by other users in a dedicated IGTV section within the Instagram app.

Users can also watch IGTV videos on the web, and creators can link their IGTV videos to their existing Instagram accounts.

IGTV is designed to be used on mobile devices, and the app will automatically play videos as soon as they are opened. Users can also swipe through a feed of videos from different creators or search for specific creators and topics.

IGTV is still in its early stages, and Instagram has said that it is working on features like video chapters and the ability to upload videos from the desktop. It is also not currently possible to monetize IGTV videos with ads, although that may change in the future.

Why IGTV is a great marketing tool?

IGTV allows businesses to share long-form videos with their followers. This gives businesses a chance to show their products or services in more detail and tell their brand story more engagingly.

IGTV videos are discoverable through hashtags and can be shared across other social media platforms, making them highly visible and easily accessible to potential customers.

IGTV allows businesses to build deeper relationships with their customers by offering exclusive content that helps create a sense of community and loyalty among customers, ultimately leading to more sales and repeat business.

Finally, IGTV offers businesses a way to track views and engagement to gauge the success of their marketing campaigns and adjust their strategies accordingly.

Overall, IGTV is a powerful marketing tool that can be used to reach and engage new customers, tell compelling stories, and build strong relationships with existing ones.

How to create an IGTV channel?

Creating an IGTV channel is a simple process that can be completed in just a few steps. Follow these steps.

  • Open the Instagram app
  • Tap on the hamburger icon in the top right-hand corner.
  • Select "IGTV" from the menu that appears.
  • On the IGTV page, tap on the "Create Channel" button.
  • Enter a name for your channel and select a cover photo or video.

After completing these steps, your IGTV channel will be created and ready to use!

5 Tips for creating engaging content for your IGTV channel

For an effective IGTV campaign, you must need effective content that engages your audience. Here are few tips that you can follow for creating exceptional content for your IGTV channel.

Keep it short and sweet

Less is definitely more! Keep your videos short and sweet, and make sure that each one packs a punch. Engaging content is all about quality over quantity, so don't worry about churning out a ton of videos – just focus on creating a few high-quality ones.

Be personal

Your IGTV channel is the perfect place to show off your personality, so don't be afraid to let your freak flag fly! Be authentic, be real, and be yourself – your followers will appreciate it.

Be creative

Get creative with your content and think outside the box. If you're stuck in a content rut, try mixing things up and doing something different. Your followers will appreciate your creativity, and it'll keep them coming back for more.

Keep it fresh

No one wants to see the same boring content repeatedly, so make sure to keep things fresh on your IGTV channel. Mix up your topics, experiment with new formats, and switch things up every once in a while. Your followers will thank you for it.

Have fun!

Last but not least, remember to have fun with your content! If you're not enjoying yourself, it'll show through in your videos – and that's not the kind of content that people want to watch. So have fun, be yourself, and let your personality shine through.

How to measure the success of your IGTV campaign?

Here are some matrices that you can track to measure the success of your IGTV campaign. These factors are.

  • Look at your reach.
  • Check out your video views.
  • See how much engagement you're getting.
  • Find out if people are watching your videos all the way through.
  • Pay attention to the comments and likes you're getting.
  • See what kind of traffic you're driving to your website.
  • Keep an eye on your sales.
  • Monitor your brand awareness.
  • Check out your social media metrics.
  • Make sure you're happy with the results.


Examples of businesses using IGTV successfully

Some businesses that are using IGTV successfully include:

  • Fashion brands like Fashion Nova and Misguided use IGTV to give fans a behind-the-scenes look at their brand and product.

  • Beauty bloggers and vloggers use IGTV to show off their latest makeup looks and products.

  • Food bloggers and restaurant review channels use IGTV to show their latest meals and recipes.

  • Travel bloggers and vloggers use IGTV to share their latest adventures with their followers.

If you're looking for some inspiration on using IGTV for your business, these are just a few examples of companies that are doing it successfully.

If you can think outside the box and develop creative ways to utilize IGTV, you'll be sure to engage your followers and stand out from the competition. Some influencers get more visibility when the buy Instagram followers cheap.

Published by Philip Oluwadara

Comments (1)


Athira Ravindran Sep 18, 2022, 10:42:53 AM

 FyerX is a Bangalore, Karnataka based Digital Marketing Company. They have a wide range of services from marketing to branding to development with a fantastic team of developers, marketers, content writers, and more. fyerx.com

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