How to Authenticate your Email in 3 Easy Steps

How to Authenticate your Email in 3 Easy Steps

Sep 28, 2021, 5:06:12 AM Business

Since the pandemic, cybersecurity has become the most important part of the virtual world. It is high time that businesses and organizations take cybersecurity and email authentication seriously. To secure their money and data, it is crucial that they set up email authentication standards and protocols on their domains. That being said, email authentication can be tricky and complicated.

Here’s how you can do it in 3 simple steps:


Consistent Sender Addresses

It is important that organizations remain consistent with the form addresses and the form names they use. Subscribers open a message based on trust, and if the subscriber or customer recognizes the sender easily, the brand becomes trustable, thus reducing the customer’s susceptibility to phishing. Therefore, even the slightest variation of your organization’s brand domain must not be used.



Organizations and individual users must be up-to-date with the latest email authentication standards and protocols especially DMARC.


DMARC (Domain-Based Message Authentication, Reporting, and Conformance) is an email authentication standard or protocol that determines whether an email is authentic or not. It relies on SPF and DKIM, two other protocols, to decide the authentication status of the email. Therefore, to set up DMARC, you need SPF and DKIM implemented on your DNS.


To read about DMARC in detail, head to What is DMARC?


When DMARC is configured on an organization’s DNS, they receive regular reports on their domain’s activities. Thus, they can take action if misuse of their domain is detected. DMARC provides visibility of an email’s original source and even ensures better email deliverability. Head to Benefits of DMARC to read more about the added advantages of having a DMARC policy enabled on your DNS.


Prepare for BIMI

Email marketers are always on the lookout for distinctive tricks that result in better engagement with their target audience, higher click rates, and increased conversion rates. BIMI can help with this. Brand Indicators for Message Identification is a relatively new standard that allows a brand’s logo to appear alongside their email message in a user’s inbox. Not only does this improve brand visibility, but it also prevents users from clicking on fake emails.


How Does Email Authentication Help


Email Authentication:

●    Improves domain visibility since domain owners can request recipient domains to send feedback on the emails they receive. This indicates domain support towards secure protocols.

●    Helps organizations gain insight into email tracking via DMARC reports.

●    Provides authentication results that help detect failures in the domain and solve arising issues.

●    Blocks phishing emails attempting to impersonate a trusted brand and trick, innocent users.

●    Safeguards an organization’s data, money, and reputation.

Additional Tips:

●    Enable visual identification with BIMI.

●    Implement TLS encryption of emails with MTA-STS.

●    Detect and mitigate email delivery issues by enabling TLS-RPT.

Published by Pintu Bhatt

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