For as long as Henrique Kraychete can remember, he has always loved film. Even as a child, growing up in the city of Salvador, films were far more than just a form of entertainment for the young Brazilian. They were a way of learning about the world through stories. He would routinely watch the same movies over and over again, taking in something new every time, noting how each and every scene was created to make a work of art.
“I’m a fan of storytelling, especially the character’s journey. When I was 5, I had 3 VHS film tapes that I’d watch all the time. Despite the fact they were in English and I had no idea what was being said, I could still understand the story as a whole and that for me was enough. I was drawn by the visual storytelling,” he said.
It was only natural for Kraychete to find his way into the world of filmmaking himself as he grew, and he is now an industry-leading videographer in his home country. He has worked on many renowned projects, including music videos for Edcity, an artist from his home town that he had been a fan of for years, and Timbalada, a very famous band from Salvador that in the 90s was one of the biggest bands in Brazil, the impactful documentary It’s Never Too Late to Be a Savage, and videos for prolific influencers like Gabe Erwin and KingVader, the last of which has over 19 million views on YouTube alone.
“I’ve been blessed to have worked on some really cool projects and have met some really interesting people. I like to think that although I have achieved quite a bit, this is still just the beginning of my career and I have some projects that I’m very proud to be able to say that I was a part of,” said Kraychete.
Another such project is the video Legacy – One Team One Goal, which Kraychete deems the highlight of his career. The commercial began as a passion project for Kraychete, who wanted to help promote the jiu-jitsu gym in his community, Legacy Los Angeles, a mixed martial arts facility in Burbank, CA.
“I’ve always been a sports guy and love sports films. There’s something about watching people working hard and giving their everything that attracts me. The mindset of an athlete is something that I really admire and since I’ve never had that mindset or discipline myself, I thought it would be interesting to film and have some cool shots,” said Kraychete.
The video follows a young fighter who works hard but still loses his BJJ match, so he starts training with other coaches in order to improve his technique and overcome his obstacles. The idea of the project, according to Kraychete, is that by yourself you might go faster, but with the help of others you’ll go further.
“The idea that we need others in order to get better is very important to me. It’s a perfect analogy to making a video. You can do it by yourself, but with the help of others you can make something better,” he said.
Kraychete had a vision for the commercial, wanting to show what the gym had to offer without it being some sort of institutional video. He wanted something more cinematic with a story, and decided to have one main character be the link that would make that connection between the programs that the gym had. In order to fully achieve this vision, the videographer also wrote, produced, directed and edited the video.
“Working on this was a great experience for me. It was my first time filming Brazilian Jiu-Jitsu and I fell in love with it. Because we wanted to take our time with each setup, the set wasn’t as crazy and stressful as it typically would be. We had Alberto Crane, a legend in the BJJ community and owner of the gym, as our consultant and choreographer, so I got to learn a lot about the best way to shoot as well as angles. This experience was critical for my career as it led to many other projects that I’m just as proud of,” said Kraychete.
After finishing the commercial, Legacy released the final product through their social media for online promotion. It became a hit for the gym, with over 120,000 views on Facebook alone, with people all over the world sharing it. On top of this, the owner of one of the biggest Brazilian Jiu-Jitsu magazines in the United States, Jiu-Jitsu Mag, reached out and wrote an article about Kraychete’s work.
“It feels great to know that the hard work paid off. Not only was I really happy with the final results, but also the feedback that I received from people was amazing. It was once again a way to confirm that this is what I love to do and it’s worth doing it,” said Kraychete.
Check out Legacy – One Team One Goal and find yourself wanting to head to the gym to try out Brazilian Jiu-Jitsu.
Published by Prashant M