Pointers That Your Strategies In Digital Marketing Need an Overview
In digital marketing, one of the definite ways of knowing if your strategies need an overview is when you are not seeing the anticipated results from your marketing campaigns. Yes, you could have some inflow of revenue but that might not be the best possible results your campaigns could generate. Determining whether or not your marketing strategies need a review isn’t an easy task to go by because the strategy in itself might not be the problem.
What could be ailing the results from your campaigns might just be little potholes in your strategy that require a patch up, but even this could become a hassle when you do not know the metrics to track and more importantly, how to track them. If you find yourself in this dilemma, you should check out the list below.
1. Low Return On Investment
Like earlier stated, you could be getting some inflow of revenue from your current strategies but is that really the best that your marketing campaigns can give you? Seeing profitable results from your campaigns is always the goal in digital marketing, but when your ROI can’t be maximized then there is a problem. To be able to maximize your ROI, it all comes down to your Cost Per Acquisition (CPA). How much does it cost you to secure one new customer?
One of your goals as a digital marketer should be to ensure that you acquire as many customers as possible at the least possible cost. In the process of tracking this metric, you are likely to discover some other channels that are more effective that the one you are currently using. You should explore these new channels and then compare the results of each to determine which of them is most effective. If you aren’t confident about your current ROI, you should review your marketing strategies.
2. Your Social Media Campaigns Aren’t Effective
When it comes to digital marketing, social media is a sector that shouldn’t be toyed with. This is one of your “biggies”. Quite sadly, one of the mistakes most digital marketers make in this regard is putting a content out and “hoping” against all odds that it generates the anticipated results. In real sense, brands should be able to post contents and know that it would appeal to the target audience based on the existing data they have gathered. Quit playing the “post and pray” card and go out there to get some real-time data.
Every social media platform has its own method of tracking analytics such as clicks, likes, comments, shares etc, and these are all obvious indicators of follower engagement. Gather the necessary information you need about your platform, and post contents that would quirk up the interest of a potential customer. If your current social campaigns aren’t yielding money-making results, your strategy definitely needs a revamp.
3. You’re Seeing Little Or No Traffic
Seeing little or no traffic on your website and social media pages is also an indicator that something isn’t right. If your major marketing channels aren’t generating enough traffic, then that’s a clear sign that your marketing strategies need an overhaul. When there is little or no traffic, it simply means that your marketing efforts aren’t effective enough to drive customers to your platforms.
Every platform has its unique algorithm that determines what gets shown to their users. Having the right marketing strategies alongside a cheap guest posting service, will help you use these complex algorithms to your advantage and drive more traffic to your platforms via the appropriate channels.
4. Traffic, But No Conversions
After reviewing your campaign strategies and they eventually start to kick in, its possible that you could now have traffic on your platforms but no returns coming in. Your website could be attracting hundreds of visitors every week but if these visitors aren’t becoming money-paying customers, then you certainly wouldn’t get the anticipated ROI. Whether you are running your platforms by yourself, or an agency is handling it for you, the goal isn’t just to generate traffic alone but to convert this traffic to customers.
To effectively monitor this, you would have to employ the use of tools such as Google Analytics to help you keep tabs on the activities happening on your pages. Your traffic should likewise be highly targeted so your website visitors can subscribe to your promotions, request a quote or reach out to buy your products.
5. Meagre Returns on Paid Advertisements
The key to effective paid ads is very simple: Targeting the right audience with the right content. Paid ads could be a great way to generate more leads on your website and social media pages but if not properly done, it could also be a total waste of time and of course, resources. The reasons why most brands end up seeing poor results from their paid ads could be any of these: The targeting is off, there is no traffic conversion or the cost per click (CPC) is too high.
Irrespective of the platform you are using to run your ads, be it Google, Instagram or Facebook, you should be able to identify your target audience and post contents that would resonate with them. Your goal should be to have the lowest CPC possible, alongside maximum returns on your investments.
6. Last-Minute Marketing Campaigns
Can you picture how effective your marketing campaigns would be if you had a clear line of action from the beginning? Looks good, doesn’t it? Most digital marketers are guilty of putting their marketing campaigns together at the last minute. Having an effective marketing campaign takes a lot of time because you would have to analyze your existing data, carry out a test run on your intended ads, identify your target audience e.t.c.
To maximize the results from your campaigns, the aforementioned need to be put in place alongside other arrangements like hiring copywriters, conducting keyword research and more. You definitely wouldn’t get the best results from your campaigns if you scramble all of these together at the last minute. Plan your marketing campaigns in advance and watch in relief as everything falls into place at the time that they should.
7. Your Website Is Submerged In Search Results
People heavily rely on search engines like Google to get information on brands, services or products that they require. As such, if your website doesn’t rank high on search results related to the services that you offer, you could be missing out on a host of potential customers. While a few search engines rank naturally, many do not especially the high-end ones because of the tight competition in SEO. Don’t leave your search rankings to the game of chance.
You could get a SEO expert in Edmonton for instance, and then have an effective SEO strategy that involves website search optimization, posting quality content, targeting the right keywords and attracting relevant backlinks to your website.
8. You Have No Idea On How To Track Your Campaign Performance
Most of the pointers that have been listed above all deal with analyzing your campaign performance to know whether or not you are maximizing your ROI, but there’s a probability that you have no idea on the metrics that are involved and how to track them. If this is your case, not just your marketing strategies but your entire approach to marketing would have to be reviewed.
Every marketing platform has key performance indicators (KPIs) and you cannot effectively run digital marketing without analytics to track them. For SEO, some of these KPIs include page views, conversions. For social pages, these may include likes, comments, shares. For paid ads, these may include click-through rate. Having the right tools set up to track these metrics would help you know whether or not your marketing campaigns are yielding the right results.
9. You Lack a Coordinated, Multifaceted Marketing Strategy
As a digital marketer, you can’t afford rely absolutely on a single marketing channel because if that channel dries up, you would lag behind on new leads. More so, having multiple marketing channels isn’t enough. The channels have to be cohesive and should all represent your brand’s values or there would be a disjunction. You should have a cohesive, multichannel marketing strategy as this would avail you the opportunity to attract potential customers across several platforms.
10. You Are Not Hitting The Anticipated Revenue Figures
Now, digital marketing has so many different sectors to it but many often get carried away with all other sectors that they fail to recognize the most significant early enough: Revenue numbers. Driving traffic and new leads to website is just one part of the equation. Blindly pumping in money in all other areas without being able to effectively track the revenue coming in, is very risky as you are bound to either exceed your budget or throw your business in debt. Don’t get swirled off your feet just yet, take a step back to determine if the revenue coming in is actually worth the cost.
Published by riya malhotra