What is the Importance of Social Media Marketing?

What is the Importance of Social Media Marketing?

Smartphones have changed the way we interact with each other. You can use them to take pictures, make videos, share stuff with your friends, stream and download content. Of course, you can call and text but that seems like an afterthought now. I have a Spectrum Double Play subscription, but I still get most of my digital needs met on my smartphone. One of the biggest impacts of smartphones has been on social media. Social media platforms are booming across the world. Facebook alone has over 2 billion unique users. Instagram, Twitter, Snapchat, and others have solid user bases as well. Social media has progressed so far that Social Media Marketing has become a subcategory of digital marketing. Yet it’s still surprising how many small businesses fail to realize social media’s importance.

Why Social Media Marketing?

Social media marketing involves a bit of skill, luck, patience, and common sense. But the effort is well worth the reward. Social media platforms offer a unique way to reach target markets across geographical borders. Here’s why you should be investing in social media marketing for your business:

  1. Cost-Effective Marketing
  2. Spreading Brand Awareness
  3. Better Customer Engagement
  4. Better Customer Satisfaction
  5. Building Loyal Customers
  6. More Website Traffic
  7. Field/Industry Authority

Let’s have a look at how each point can be helpful to your business.

Cost-Effective Marketing

As far as advertising goes, social media marketing has leveled the playing field for small and big businesses alike. Anyone can create a business page on social platforms free of cost. Paid advertising is also an option. You can vary your ads according to how flexible your budget is. For a small amount spent on paid social media advertising, you can get many times the ROI on traditional channels. With patience and precision, you can start increasing your conversions in a short span of time.

Spreading Brand Awareness

Business these days is all about visibility. Unless you have developed a one-of-a-kind product, chances are you have competitors. Maybe even a lot of competitors. So how do you get your brand to stand out amid stiff competition? Social media marketing is the answer. Social platforms are one of the best ways to make your brand more visible. The more visible your brand is, the more people are aware of it, and the more interest you generate. A social media page is just the first step. With time and regular efforts, you can expand your social following many times over.

Better Customer Engagement

Social media makes for a great place to engage with your customers because they are already using it. As a general rule, conversions go up the more you interact with your audience. Two-way communication between your brand and your target market is crucial for success. It helps you learn what your customers need and figure out ways to deliver it. Additionally, you can get your brand message across to your customers through engagement. Engagement helps you reach a wider audience and establish yourself with your existing customers.

Better Customer Satisfaction

Customer satisfaction should always be a key consideration in any business model. Personalizing your responses to customers creates a “voice” for your brand. Customers feel a brand that goes beyond robotic responses is a brand that cares for their individual value. A social media strategy is incomplete without positive response tactics. This is what will create a positive perception, and satisfaction, in your customers.

Building Loyal Customers

Small businesses often forget the importance of loyal customers in expanding their customer base. A strong social media presence is a great way to cultivate brand loyalty in your audience. The more you connect with them, the more likely you are to retain them. Social media marketing shouldn’t just be about your product. It should be a channel for you to communicate with your audience as well.

More Website Traffic

Social media serves as a great resource to divert traffic on to your website. High-quality, engaging content should encourage people to click on it. If users click through on to your website, you have a better chance of explaining your brand. You can showcase your entire product range, offer more detailed information, and encourage conversions. As more traffic starts coming onto your webpage, your chances of converting it into sales increases.

Field/Industry Authority

Loyal and satisfied customers are huge factors when it comes to establishing your brand as an authority. But communication is just as important. The more content you post, and the better its quality, the more your image improves. If you are consistently posting informative and high-quality content on your social pages, your customers will begin to notice. Ultimately, these customers will become brand-advocates who spread even more awareness about your brand. A brand that retails Spectrum cable, internet or phone services will be seen as an authority based on the content it posts. The more the brand posts, the more likely it is to find customers in Spectrum Customer Service.

Published by Rosie Harman

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