Conversion Rate Optimization Tips – 12 Easy Ways to Boost Sales

Conversion Rate Optimization Tips – 12 Easy Ways to Boost Sales

Dec 1, 2021, 5:43:45 AM Business

Website conversion rates average is approximately 2%. It means, for every 100 visitors, you can expect to get only two customers. And sincerely, that's a better conversion rate. Statistics of many of the sites show just a 0.1% to 0.2% conversion rate, and hence these sites take 1000 visitors to get one customer.

How do we raise our conversions so we can get more buyers with the traffic we already own?

This article will talk about 12 unique and easy ways to improve conversion rates and boost sales.

Using Proper CTAs

A call to action (or CTA) is any message designed to prompt an immediate response or encourage an immediate sale in digital marketing. According to research, approximately 30% of all A/B tests run by their customers are call-to-action button tests. But only one in seven of those call-to-action tests creates a statistically meaningful growth. When it does, the average increment is 49%. The potential is high, even though most people have no idea what to test. It is just about the position, font, color, and timing to introduce the CTA in front of the user.

Add your Customer Reviews

Do you know what convinces a potential customer? Other Customer reviews.If your online shop is even somewhat popular, good or bad reviews will create a considerable effect and will be popping up here and there on social media no matter what.

So, integrating customer reviews right on your product pages, though, not just builds reliability but also encourages potential buyers to make an acquainted judgment.

Bring Scarcity Effect

Have you ever needed a product, but it wasn't available? Did it make you want it more? Most probably yes. If yes, then that, ladies and gentlemen, was the scarcity effect in business.

Scarcity, or a brief quantity of a product, can drive sales because people want it immediately or before the stock runs out. In the e-commerce industry, to create a scarcity effect, various methods are used. And the thing is, it works well.

Update Product Page

Is your product page meeting the three functions? Inform, Seduce and Reassure. Is it fascinating for the visitor to purchase something from you? If not, it's time to update your product page.

Here are some tips you can practice to convert your visitors into customers by an enhanced product page: Keep the main information over the waterline, use high-quality images where permissible, introduce product features, but don't skip to address the benefits, integrate a shopper notification module, Create SEO-friendly product layers and add comparable or matched products.

Make Your Store SEO-Friendly

It's okay if you don't understand much about SEO. You can hire someone to take care of it, right? Though, you are harming your sales if your store isn't SEO optimized. Search Engine Optimization (SEO) is a necessary factor that helps people discover your website through search engines. So how can you miss this opportunity? Here are some helpful SEO tips to boost organic traffic from search engines: Keep products near the homepage, Write effective title tags, Use the right keywords, Improve page URL and Tag your products.  

Improve Store Navigation

Many new online store owners neglect the value of navigation, which is significant in a buyer's journey through your website. The reason is simplistic: The faster your visitor can get to something they want, the higher chances that they'll buy it. If you've ever shopped online, you'll agree how frustrating it is to visit a site that can't estimate what they want themselves only, forget about their customers. The navigation bar should navigate the buyer through your website smoothly with the correct links in the right places. 

Provide Multiple Payment Methods Support 

A significant factor that magnifies users' experience is multiple payments options.

Not all users who visit your site have the identical option for payment. They may prefer some other payment method to buy online. Some have debit cards, some have credit cards, and some might bring other alternatives like PayPal/Payoneer.

Improve Mobile Experience

Without any doubt, mobile technology is the future. In 2016, the number of mobile visitors to websites exceeded desktop traffic for the first time. Google is also working on a unique index that will give preference to mobile: in practice, being responsive will no longer be enough.

However, it would be best to stop assuming that mobile and desktop users are separate: the study proves that people make vital decisions about shopping on their smartphones and later buy on desktops. Further, those who use multiple devices for their online shopping, such as tablets, smartphones, and PCs, spend an average of twice compared as those who solely use PCs.

Use Effective CopyWriting 

If your website content isn't convincing people to purchase, it's time to put pen to paper and do some study and thinking. A compelling caption (copy, title, or tagline) must effectively sell your USP (Unique Selling Proposition) without making it look complex.

Retain your taglines concise and to the point. They should fascinate the shoppers to see further and rumple their interest in the products.

Reduce Page Load Time

According to a survey, nearly 40% of visitors leave websites that take more than 3-4 seconds to load. Amazon, the e-commerce king, determined that a 100ms delay in load time decreased sales by 1%. Unnecessary to say, but your site must load spontaneously for a better conversion rate.

Bring Sales/Offers Promotions

It's no mystery that customers love Offers! Why not take advantage of the offers?

AliExpress knows this exposed secret well, and that's why most carousel pictures on their website get built around promotions. If you can offer a significant discount on products people like and you promote it properly, there's an opportunity that your conversion rate will see a rise.

Keep Short Checkout Funnel

The checkout funnel has the levels that a buyer passes to end up in a paid purchase.

The shorter the checkout funnel path, the more likely it is to convert a visitor. In a long Checkout funnel, there's a high chance of customers' change of mind.


Conversions directly relate to the revenue. Without conversion rate optimization, you don't have a business. And no matter what your current conversion rate is, a better conversion rate is always beneficial. Moreover, even if you're happy with how well your online store is doing, there's always a chance that it can do better. Because betterment never stops.

Above are the top conversion rate optimization practices; millions of website owners use them to boost conversion rates. Sites, where a lot of searches and comparisons are made, depend heavily on conversions. Shopping sites like Amazon and online health insurance comparison sites follow most of the points mentioned above for better conversions. A website like, a leading online Credit loan provider in Switzerland, is a perfect example. Through this website, an individual can apply for a Credit Loan from CHF 5000 to CHF 250,000 with low interest.

Published by sahil jagga

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